Senior Martech Technology Strategy Lead (AEP/CDP)

VML

Chicago (IL)

On-site

USD 75,000 - 180,000

Full time

8 days ago

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Hybrid work model

In-office four days a week

Job summary

VML is seeking an Associate Director, Martech Technology Strategy to support Mazda North America Operations’ Martech roadmap. The role requires translating business goals into technology strategy, governance, and program delivery across CDP, CRM, personalization, taxonomy, and data governance.

Role requires strong cross‑functional leadership, 4 days in-office, and travel as needed. The candidate will partner with Mazda stakeholders and multiple agency and tech partners to drive measurable growth

Qualifications

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Responsibilities

Technology strategy and roadmap ownership across Mazda Martech landscape.
Define audience frameworks, segmentation, and governance requirements.
Coordinate cross‑functional teams and partner ecosystems for roadmap execution.
Identify risks, dependencies, and decision points with recommended paths forward.
Support CRM, personalization, and journey orchestration initiatives.
Facilitate workshops and executive alignment sessions.