MarTech Strategy Lead — AEP/CDP, Hybrid Role

VML; Buffalo (NY); On-site; USD 75,000 - 180,000; Full time

Job summary

VML Mazda North America Operations is seeking an Associate Director, Martech Technology Strategy to support and advance Mazda’s enterprise Martech roadmap. This client-facing role connects Mazda’s business goals to technology, data, platform, governance, and operating model decisions to drive measurable growth.

This role manages the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering.

Qualifications

• Bachelor’s degree required in a related field.
• 6+ years of experience in technology strategy and enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
• Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Responsibilities

• Own Mazda Martech roadmap end-to-end across CDP, CRM, personalization, content operations, taxonomy, analytics, and data engineering.
• Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail.
• Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Identify risks, dependencies, trade-offs, and decision points early, and elevate them with clear context and recommended paths forward.
• Support strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.
• Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
• Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
• Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.
• Support taxonomy program, with Claravine as the system of record for naming, metadata, campaign classification, and audience definitions.
• Help define and maintain governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools.
• Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance.
• Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability.
• Support the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys.
• Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications.
• Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift.
• Serve as a Martech Technology Strategy partner across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and related stakeholder groups.
• Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners.
• Partner with client, strategy, and delivery leadership to support roadmap decisions, maintain alignment, and build trust across teams.
• Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan.
• Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration.
• Partner with analytics and reporting leads to connect platform activity to business outcomes.
• Support value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations.
• Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation for review with senior leadership.
• Provide day-to-day guidance and support to Martech Technology Strategy resources across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration as assigned.
• Help maintain the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view.
• Mentor supporting team members in business analysis quality, stakeholder communication, platform context, and client-facing delivery practices.
• Contribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice.

Skills

Technology strategy

Marketing technology strategy

Business analysis

Cross-functional collaboration

Stakeholder management

Enterprise platform delivery

Excellent communication

Automotive/Marketing domain knowledge

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Claravine

Domo

TransUnion

Salesforce Marketing Cloud

The Trade Desk

DV360

Google Ads

WPP Open

Job description

VML Mazda North America Operations is seeking an Associate Director, Martech Technology Strategy to support and advance Mazda’s enterprise Martech roadmap. This client-facing role connects Mazda’s business goals to technology, data, platform, governance, and operating model decisions to drive measurable growth.

This role manages the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering.