Associate Director - AEP Business Analyst (MarTech)

VML Enterprise Solutions; New Chicago (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

WPP Enterprise Solutions seeks an Associate Director of Martech Technology Strategy to support Mazda North America Operations’ enterprise Martech roadmap. You will connect Mazda’s business goals to technology, data, platform, governance, and operating models to drive measurable growth.

You will translate priorities into workstreams, develop use cases, define audience frameworks, and ensure alignment across CRM, personalization, analytics, and content operations.

Qualifications

• Bachelor’s degree or higher in a related field.
• 6+ years in technology/marketing technology strategy or enterprise platform delivery.
• Experience shaping enterprise tech roadmaps across multiple teams and stakeholders.
• Strong knowledge of Martech ecosystems: CDP, CRM, personalization, analytics, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, or Salesforce Marketing Cloud.
• Ability to translate business priorities into actionable roadmaps and use cases.

Responsibilities

• Support Mazda North America Operations’ Martech roadmap end-to-end.
• Translate business goals into workstreams, requirements, and fundable use cases.
• Define audience frameworks, segmentation, suppression, and activation requirements.
• Collaborate with data engineering to validate feasibility and data readiness.
• Support governance standards across taxonomy and audience governance.
• Facilitate workshops and executive alignment sessions.

Skills

Martech strategy

Adobe Experience Platform

Real-Time CDP

Audience frameworks

Stakeholder management

Strategy translation

Communication skills

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Salesforce Marketing Cloud

Claravine

Domo

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our experts work within a unified global operating unit across 40+ markets, delivering growth solutions tailored to the needs of our clients’ businesses. The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap. This role connects Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth. The role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed. Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering. Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail. Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem. Identify risks, dependencies, trade-offs, and decision points early, and accelerate them with clear context and recommended paths forward. Support strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program. Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations. Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting. Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies. Support Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions. Help define and maintain governance standards across various platforms and tools. Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance. Support the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys. Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications. Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift. Serve as a Martech Technology Strategy partner across various stakeholder groups. Coordinate work across multiple ecosystem partners. Partner with client, strategy, and delivery leadership to support roadmap decisions, maintain alignment, and build trust across teams. Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan. Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration. Partner with analytics and reporting leads to connect platform activity to business outcomes. Support value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations. Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader value creation for review with senior leadership. Provide day-to-day guidance and support to Martech Technology Strategy resources across various areas as assigned. Help maintain the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view. Mentor supporting team members in business analysis quality, stakeholder communication, platform context, and client-facing delivery practices.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery.
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication.
• Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials.

Preferred Qualifications

• Preferred: Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
• Preferred: Experience with Mazda, MNAO, or automotive manufacturer/dealer ecosystem operating models.
• Preferred: Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
• Preferred: Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
• Preferred: Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
• Preferred: Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
• Preferred: Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
• Preferred: Advanced degree in a related field.