Senior Martech Strategy Lead – AEP & CDP

VML Enterprise Solutions; New Chicago (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

WPP Enterprise Solutions seeks an Associate Director of Martech Technology Strategy to support Mazda North America Operations’ enterprise Martech roadmap. You will connect Mazda’s business goals to technology, data, platform, governance, and operating models to drive measurable growth.

You will translate priorities into workstreams, develop use cases, define audience frameworks, and ensure alignment across CRM, personalization, analytics, and content operations.

Qualifications

• Bachelor’s degree or higher in a related field.
• 6+ years in technology/marketing technology strategy or enterprise platform delivery.
• Experience shaping enterprise tech roadmaps across multiple teams and stakeholders.
• Strong knowledge of Martech ecosystems: CDP, CRM, personalization, analytics, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, or Salesforce Marketing Cloud.
• Ability to translate business priorities into actionable roadmaps and use cases.

Responsibilities

• Support Mazda North America Operations’ Martech roadmap end-to-end.
• Translate business goals into workstreams, requirements, and fundable use cases.
• Define audience frameworks, segmentation, suppression, and activation requirements.
• Collaborate with data engineering to validate feasibility and data readiness.
• Support governance standards across taxonomy and audience governance.
• Facilitate workshops and executive alignment sessions.

Skills

Martech strategy

Adobe Experience Platform

Real-Time CDP

Audience frameworks

Stakeholder management

Strategy translation

Communication skills

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Salesforce Marketing Cloud

Claravine

Domo

Job description

WPP Enterprise Solutions seeks an Associate Director of Martech Technology Strategy to support Mazda North America Operations’ enterprise Martech roadmap. You will connect Mazda’s business goals to technology, data, platform, governance, and operating models to drive measurable growth.

You will translate priorities into workstreams, develop use cases, define audience frameworks, and ensure alignment across CRM, personalization, analytics, and content operations.