Senior Martech Strategy & Campaign Lead

Accenture PLC; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Accenture plc is seeking a consulting professional to design, build, and implement marketing initiatives that enhance client performance across campaigns and channels. The role emphasizes strategy, analytics, and hands-on Salesforce Marketing Cloud execution.

The candidate will lead large Salesforce Marketing program deliveries (SFMC, Pardot, Personalization, Data Cloud, and Loyalty) and work in a remote, global environment with cross-functional teams to drive measurable outcomes.

Qualifications

• Experience designing marketing campaigns and campaign strategies across channels.
• Ability to develop next-best-action strategies and use cases to optimize the campaign ecosystem.
• Strong ability to define KPIs and track campaign performance end-to-end.

Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct client Campaign/Marketing capability assessments and provide optimization recommendations.
• Develop business cases for campaign strategies and technology solutions.
• Lead and coordinate multi-stakeholder solution design and deployment.

Skills

Campaign Strategy

Marketing Strategy

Stakeholder Management

Project Management

Data-driven Mindset

Communication Skills

Tools

SFMC

Pardot

Data Cloud

Personalization

Salesforce Loyalty

Job description

Accenture plc is seeking a consulting professional to design, build, and implement marketing initiatives that enhance client performance across campaigns and channels. The role emphasizes strategy, analytics, and hands-on Salesforce Marketing Cloud execution.

The candidate will lead large Salesforce Marketing program deliveries (SFMC, Pardot, Personalization, Data Cloud, and Loyalty) and work in a remote, global environment with cross-functional teams to drive measurable outcomes.