MarTech Leader: AI-Driven Personalization & Strategy

Verizon; Irving (TX); Hybrid; USD 126,000 - 242,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Job summary

Verizon is seeking a Senior MarTech Technology Manager to bridge business strategy with complex technical execution in personalization. You will lead large teams, drive strategic roadmaps, and translate technical roadmaps into executive-ready narratives for senior leadership.

You’ll work in a hybrid setting, shaping real-time marketing architecture, AI-enabled personalization, and cross-channel experiences while managing a $5–$10M annual program and delivering measurable business impact.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega
• Experience leading marketing technology teams where the focus is on both strategy and technology.
• Experience building PowerPoint storytelling decks
• Experience delivering "exec-ready" presentations to senior leadership.
• Experience leading large-scale technical working sessions with both technical and business peers, and managing a large internal team.

Responsibilities

• Decisioning and Real Time Marketing Architecture & Technical Strategy.
• Own the evolution of the Martech strategy and personalization across channels, invoking AI and agentic solutions.
• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy.
• Deep-dive into the technical depth of Marketing Technology to scale our tech stack for personalization.
• Lead day-to-day technical strategy discussions with technical teams to meet business needs.
• Lead large-group sessions focused on execution, making decisive trade-offs.
• Navigate Adobe ecosystem and other MarTech tools to power next-gen personalization across platforms.

Skills

Bachelor’s degree or 4+ years of work

Martech strategy experience

Leadership of marketing technology

PowerPoint storytelling

Exec-ready presentations

Large-scale technical leadership

SQL/Python knowledge

Education

Bachelor’s degree

Tools

Pega

Adobe

PowerPoint

Job description

Verizon is seeking a Senior MarTech Technology Manager to bridge business strategy with complex technical execution in personalization. You will lead large teams, drive strategic roadmaps, and translate technical roadmaps into executive-ready narratives for senior leadership.

You’ll work in a hybrid setting, shaping real-time marketing architecture, AI-enabled personalization, and cross-channel experiences while managing a $5–$10M annual program and delivering measurable business impact.