Senior Marketo Architect - Remote Lead, Data & Campaign Ops

Acxiom; Lansing (MI); Remote; USD 120,000 - 170,000; Full time

Job summary

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation using Adobe Marketo Engage. You will drive complex campaigns, ensure seamless integrations with CRM and analytics, and mentor a team.

A strong governance and measurement focus is required for scalable, data-driven marketing initiatives. The role emphasizes leadership, data quality, and continuous improvement across global Marketo instances, with remote work and

Qualifications

• Bachelor's degree in Marketing or related field required.
• Adobe Marketo Engage expertise required.
• Strong leadership, data governance, and campaign management experience.
• Experience with large-scale Marketo implementations and data migration.

Responsibilities

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee integration of Campaign Classic and Campaign Ops for seamless operations.
• Manage technical aspects of Marketo including database optimization, lead management, and scalability.
• Architect Marketo integrations with CRM, analytics, and CMS systems.
• Develop data-driven campaigns and mentor junior team members.
• Provide strategic leadership in data governance and audit Marketo systems.
• Analyze marketing data to inform decisions and improve performance.
• Stay updated with industry trends and drive innovation in automation strategies.

Skills

Marketing automation

Data governance

Leadership

Data migration

Campaign management

CRM integration

Stakeholder management

Analytics

Problem solving

Education

Bachelor's degree in Marketing or related field

Adobe Certified Professional - Marketo Engage

Tools

Adobe Marketo Engage

Campaign Classic

Campaign Ops

Marketo Measure

CRM integrations

Job description

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation using Adobe Marketo Engage. You will drive complex campaigns, ensure seamless integrations with CRM and analytics, and mentor a team.

A strong governance and measurement focus is required for scalable, data-driven marketing initiatives. The role emphasizes leadership, data quality, and continuous improvement across global Marketo instances, with remote work and