Senior Marketo Engage Architect (Remote) — Lead & Data Governance

Acxiom; Phoenix (AZ); À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Acxiom seeks an experienced Adobe Marketo Consultant to design, implement, and optimize marketing automation solutions. This remote role requires deep Marketo expertise, including Campaign Classic and Campaign Ops, and leadership of complex initiatives.

You will manage integrations with CRM, analytics, and CMS platforms, drive data governance, analyze campaign performance, and mentor junior staff to deliver measurable growth through targeted programs.

Qualifications

• 10+ years of marketing automation experience focusing on Adobe Marketo Engage.
• Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
• Proven track record in large-scale Marketo implementations, including complex integrations and global consolidations.
• Experience with lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Expertise with Marketo Measure (Bizible), including configuration & setup, CRM/Marketo integration, attribution modeling, processing times and queues, and best practices.
• Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
• Bachelor's degree in Marketing or related field and Adobe Certified Professional - Marketo Engage.
• Not eligible for sponsorships/ Visas.

Responsabilités

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Connaissances

Adobe Marketo Engage

Campaign Classic

Campaign Ops

Data governance

Lead management

Segmentation

Lead scoring

Nurturing programs

Email marketing

Marketo Measure (Bizible)

Formation

Bachelor's degree in Marketing

Adobe Certified Professional - Marketo Engage

Outils

API

Velocity Scripting

Custom integrations

CRM integrations

Description du poste

Acxiom seeks an experienced Adobe Marketo Consultant to design, implement, and optimize marketing automation solutions. This remote role requires deep Marketo expertise, including Campaign Classic and Campaign Ops, and leadership of complex initiatives.

You will manage integrations with CRM, analytics, and CMS platforms, drive data governance, analyze campaign performance, and mentor junior staff to deliver measurable growth through targeted programs.