Principal Marketo Consultant (Adobe Practice)

Acxiom; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Acxiom is seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The role drives digital marketing initiatives, oversees integrations with Campaign Classic and Campaign Ops, and manages technical Marketo aspects for scalable systems.

The ideal candidate has 10+ years in marketing automation, deep expertise in Marketo, data governance, and data-driven campaign execution, with leadership and

Qualifications

• Bachelor's degree in Marketing or a related field.
• Adobe Certified Professional - Marketo Engage required.
• 10+ years of marketing automation experience focusing on Adobe Marketo Engage.
• Experience with large-scale Marketo implementations and complex integrations.
• Strong leadership and strategic direction in data governance and campaign operations.

Responsibilities

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills

Adobe Marketo Engage

Campaign Classic

Campaign Ops

Data governance

Lead management

Segmentation

Lead scoring

Nurturing programs

Email marketing

Marketo Measure (Bizible)

Education

Bachelor's degree in Marketing or related field

Adobe Certified Professional - Marketo Engage

Tools

Salesforce CRM integration

API

Velocity Scripting

Custom Marketo integrations

Data migration

Job description

We are seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The successful candidate will manage complex marketing projects, ensure seamless integrations, and drive digital marketing initiatives that support business growth. This role requires deep expertise in Marketo, Campaign Classic, and Campaign Ops and strong leadership and strategic direction in data governance, campaign execution, and system performance. The ideal candidate is a results-driven professional with a proven track record in large-scale Marketo implementations, data migration, and advanced marketing strategies. A passion for marketing automation, technical excellence, and a commitment to continuous improvement are key to success in this role.

Key Responsibilities

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills and Qualifications

• 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.
• Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
• Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
• Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.
• Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
• Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
• Bachelor's degree in Marketing or a related field.
• Adobe Certified Professional - Marketo Engage required.
• *Please note this position is not eligible for any sort of sponsorship/Visas, ect.

Preferred Qualifications

• Experience with CRM platforms (Salesforce), multi-touch attribution models, and enterprise-level campaign strategies.
• Experience with the development and implementation of email and landing page template updates and content creation within Marketo Engage.
• Experience with API, Velocity Scripting, and custom integrations, across Marketo Engage.
• Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.
• Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

Location

Primary Location City/State: Homebased - Conway, Arkansas.

Equal Opportunity and Diversity

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

For information about this role under state or local equal pay or pay transparency laws, please contact [e-mail].

Company Overview

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.