Senior Marketing Technology Specialist

The Vanguard Group; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Vanguard is seeking a strategic technologist to own Adobe Journey Optimizer within its Financial Advisor Services marketing tech stack. You will lead onboarding, configuration, and maturation of AJO, driving adoption and measurable value across teams.

You’ll connect CDP, Target, Marketo, and other components to ensure smooth, scalable journeys. The role requires deep AJO experience, fluency across the Adobe suite, strong consulting skills, and a proven track record of turning technology into

Qualifications

• Deep, hands-on expertise in Adobe Journey Optimizer — or closely adjacent Adobe Experience Platform journey/campaign tools with a clear, fast path to AJO mastery.
• Working fluency across the broader Adobe stack — you understand how CDP, Target, Marketo, tag management, Web SDK, and CJA connect and depth in more than one tool.
• Strong consulting instincts — listen well, frame problems clearly, influence without authority across technical and business partners.
• A track record of driving adoption and measurable outcomes, not just standing up tools.
• A fast, deep learner — comfortable going deep enough on a platform to teach others.
• Excellent communication skills — you make complex technology understandable and actionable.

Responsibilities

• Be our AJO expert.
• Serve as the go-to authority for Adobe Journey Optimizer (B2C) — onboarding, configuration, maturation.
• Drive adoption and utilization across teams.
• Turn powerful tools into everyday capability for marketers.
• Connect the stack with Marketo, Real-Time CDP, Target, tag management, Web SDK, and CJA.
• Identify FAS-specific use cases and guide enterprise partners on features and processes.
• Shape workflows, standards, and practices to scale the stack.
• Troubleshoot configuration and execution issues and unblock the team.

Skills

AJO mastery

Adobe stack fluency

Consulting instincts

Communication skills

Adoption driver

Tools

Adobe Journey Optimizer

Adobe CDP

Adobe Target

Marketo

Web SDK

CJA

Job description

Serve the right message, to the right client, at the right time. That’s the promise driving Vanguard’s Financial Advisor Services (FAS) marketing team — and we’re building the technology engine to deliver it. We’ve stood up a modern Adobe stack, we’re activating Adobe Journey Optimizer (AJO) as our next major investment, and we’re looking for the person who will make that technology deliver real, measurable capability. This is a rare build-and-shape role. You won’t inherit a mature, locked-in program — you’ll help define how FAS uses personalization, experimentation, and journey orchestration to grow the business. If you’re a genuine power user who also loves guiding a team toward smarter ways of working, this role was written for you.

What you’ll do

• Be our AJO expert.
• Serve as the go-to authority for Adobe Journey Optimizer (B2C) — leading its onboarding, configuration, and maturation as our marquee new capability.
• Drive adoption and utilization.
• Turn powerful tools into everyday capability — helping marketers use the stack confidently and get real value from the technology we’ve invested in.
• Connect the stack. Understand how the surrounding platforms — Marketo, Real-Time CDP, Target, tag management, Web SDK, and Customer Journey Analytics — fit together and use that fluency to make AJO work well within the broader ecosystem.
• Identify FAS-specific use cases.
• Guide Enterprise technology partners on the features, Guide operational processes.
• Shape the workflows, standards, and practices that make the stack run reliably and scale as we grow.
• Resolve problems and unblock the team. Troubleshoot configuration and execution issues, and connect the dots across engineering, data, and marketing to keep work moving.
• Consult and advise. Partner with marketers and enterprise engineering teams to bring a clear point of view on how to get the most from our technology — and where to invest next.

What you’ll bring

• Deep, hands‑on expertise in Adobe Journey Optimizer — or closely adjacent Adobe Experience Platform journey/campaign tools with a clear, fast path to AJO mastery.
• Working fluency across the broader Adobe stack — you don’t need to be the deepest expert in every tool, but you understand how CDP, Target, Marketo, tag management, Web SDK, and CJA connect, and ideally you bring hands‑on depth in more than one of them.
• Strong consulting instincts — you listen well, frame problems clearly, and can influence without authority across technical and business partners.
• A track record of driving adoption and measurable outcomes, not just standing up tools.
• A fast, deep learner — comfortable going deep enough on a platform to teach others.
• Excellent communication skills — you make complex technology understandable and actionable.

Why you’ll want this role

You’ll sit at the center of FAS’s digital transformation, with the mandate and the investment to make a visible difference. You’ll own a marquee new capability in AJO, deepen your expertise across a best-in-class Adobe stack, and see your work show up in how we reach and serve advisors and their clients.

Special Factors

Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long‑term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.

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