Senior Marketing Technology Specialist

Simpson Housing LLLP / Simpson Property Group LLC; Denver (CO); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Rent discount on housing

Health, dental, and vision insurance

401(k) with company match

Generous PTO

Paid holidays and wellness days

Job summary

Simpson Housing LLLP seeks a Sr. Marketing Technology Specialist to join the Corporate Office in the Denver Tech Center with a hybrid work schedule. You will own analytics, reputation management, ILS setup, and multi-community social strategies across 70+ properties.

Responsibilities include analytics governance, partner relationships, and supporting day-to-day PMS/AI tasks. A marketing-focused degree and 2–5 years in corporate marketing are preferred.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–5 years of marketing/administrative experience in a corporate environment.

Responsibilities

• Own Google Analytics and GTM strategy, reporting, analysis; configure and maintain both platforms.
• Own reputation management strategy and Birdeye administration.
• Manage ILS setup, content and integration.
• Oversee Yelp, Bing, and Apple relationships.
• Analyze reporting across Birdeye, ILS costs, and Google Analytics.
• Coordinate bulk social media for 70+ communities using Canva, Drive and Sprout Social.
• Co-lead organic social strategy and Social Media Captain Program.
• Co-lead paid social strategy with Meta Ads Manager.
• Provide backup PMS and AI support for daily tasks.

Skills

Marketing

Communication

Social media management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Birdeye

Sprout Social

Canva

Google Drive

Job description

Sr. Marketing Technology Specialist - Simpson Housing Corporate Office located in the Denver Tech Center (hybrid work schedule) - Denver, CO

JOB DESCRIPTION:

Simpson Housing is a large, fully-integrated real estate company with an enthusiastic entrepreneurial spirit. For 75 years, we have acquired, developed, built, and managed luxury apartment communities in highly desirable locations throughout the United States. We are driven by our Mission and Core Values and believe that our most valuable asset is our team.

Simpson Housing is committed to be a trusted leader in the multifamily industry. Our mission is to provide an exceptional employee experience, award-winning customer service, long-term value to our investors, and enhance our local communities.

RESPONSIBILITIES:

As a key member of our marketing team, you will be responsible for:

• Own Google Analytics and Google Tag Manager (GTM) strategy, reporting, analysis as well as configure and maintain both platforms


• Own overall reputation management strategy and execution, including administration of Birdeye software


• Manage ILS setup, content and integration


• Manage Yelp, Bing, Apple relationships


• Compile and analyze reporting across reputation management (Birdeye), ILS monthly costs, and Google Analytics


• Manage bulk social media infrastructure, content scheduling and automation for 70+ communities (bulk upload spreadsheets, floor plan images, Canva bulk create templates and branding kits) using software such as Google Drive, Canva, Microsoft Forms and Sprout Social media platform


• Co-lead organic social strategy and execution, including training and supporting team members through an internal Social Media Captain Program


• Co-lead development of paid social strategy for 70+ communities using Meta Ads Manager


• Provide backup PMS and AI support for day-to-day tasks such as online lease setting updates, resident and prospect-facing emails, appointment setting and monitor/troubleshoot scheduling API failures, responding to reviews / review escalations, move-in specials, photo updates, setup tasks, new feature rollouts, etc.

QUALIFICATIONS:

• Bachelors degree in Marketing preferred, Advertising, Communications or related field


• 2 - 5 years of marketing and/or administrative experinece in a corporate environment

WHAT SIMPSON CAN OFFER YOU:

As an industry leader, we understand what it takes to be successful in today’s competitive marketplace. Just as you’re unique in your skills, experience, and personality, each of our jobs has a curated set of benefits specific to the position.

Simpson is proud to offer you:

• Substantial discount on rent (certain restrictions apply)


• Highly competitive compensation


• Health, dental, and vision insurance


• Flexible spending accounts


• Life and AD&D insurance


• Disability insurance


• 401(k) plan with company match


• Generous paid time off (PTO) program for full-time employees


• Additional paid days off: 9 holidays, 2 floating holidays, and 2 designated wellness days

Why work for Simpson? You might want to ask one of our employees that question. Our business is focused on community and improving the lives of those around us. We aim to deliver happiness while managing our communities and residents, engaging in our local communities, and creating a rewarding experience for our employees. Our supportive community of team members are welcoming and celebrate each other’s differences. Their commitment to service continues to strengthen the Simpson name.