Senior Growth Marketing Manager

Omada Health; United States; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Generous annual cash bonus

Equity grants

Flexible Time Off

Health, dental, and vision insurance

401k retirement savings plan

Mental Health Support Solutions

Job summary

A healthcare technology company is seeking a Senior Growth Marketing Manager to drive member acquisition through innovative marketing campaigns. The ideal candidate will have at least 5 years of direct marketing experience, particularly in the healthcare sector. Responsibilities include leading cross-channel marketing strategies, optimizing campaigns, and collaborating with creative teams to enhance engagement. This role offers competitive compensation and a flexible work environment.

Qualifications

• 5+ years of experience with direct marketing and campaign management.
• Experience developing email and digital campaigns to drive acquisition.
• Ability to work independently on complex projects.

Responsibilities

• Lead the development of marketing campaigns to drive member acquisition.
• Manage relationships with agency partners and evaluate creative assets.
• Continuously monitor campaign performance and identify improvement opportunities.

Skills

Direct marketing experience

Audience segmentation

Project management

Data-driven marketing

Strong communication skills

Tools

Marketo

Braze

Salesforce

Adobe Creative Suite

Tableau

Job description

Overview

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Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

Job overview:

The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy change. We are looking for a creative, growth-minded marketing professional to join our Growth Marketing team to drive member acquisition by leading the content strategy and development of prospect marketing campaigns across email, direct mail, digital, and client-led channels.

Reporting to the Sr. Manager, Growth Marketing, the Senior Growth Marketing Manager will be responsible for planning, strategizing, developing and optimizing marketing communications designed to acquire new members. In addition, the Senior Growth Marketing Manager will identify and test new opportunities outside of our current channels to expand our reach.

About you

• 5+ years of experience with direct marketing to consumers; healthcare or regulated industry is preferred
• Direct marketing experience must include developing email, direct mail and digital campaigns to drive acquisition
• Experience with lifecycle marketing, audience segmentation and personalization
• Comfortable and competent in evaluating creative assets, including email designs, imagery, and copywriting, to ensure alignment with brand guidelines, messaging, and campaign objectives
• Proven ability to provide clear and constructive feedback to creative agencies/vendors, guiding them to deliver high-quality, impactful email creatives that resonate with the target audience and drive enrollments
• Experience developing and executing A/B and multivariate tests across email, direct mail and landing pages
• Data driven; well versed in marketing analytics and knowledgeable about factors that contribute to enrollment rate
• An attitude of constant optimization - scaling what’s working and improving what’s not
• Experience writing clear and succinct creative briefs that provide the necessary direction to align cross functional teams
• Experience managing and communicating with agency partners
• Demonstrated history of successfully managing complex projects
• Ability to work independently
• Exceptional project management and organizational skills; attention to detail is a must
• Ability to effectively manage multiple competing priorities and ambiguity
• Strong communication and interpersonal skills
• Customer-centric and passionate about serving Omada’s customer base

Your impact

As a Growth Marketing Manager at Omada Health, you’ll have a chance to make a significant contribution by developing new and optimizing existing strategies to maximize enrollments. In this role, you will:

• Drive member acquisition by leading the development of marketing campaigns across email, direct mail, digital, and client-led channels.
• Plan, launch and measure tests in email, direct mail, digital, landing page and new channels, in collaboration with cross-functional stakeholders such as analytics, marketing operations, and agency partners.
• Build creative briefs and work with the creative team and partners to scope, produce and iterate on campaign creative.
• Monitor campaign performance and continually identify opportunities for improvement.

Bonus Points for

• Experience in Healthcare, B2B2C, or high-growth environments
• Hands on experience working with CRM and marketing automation platforms (Marketo, Braze, Salesforce preferred)
• Skill in using Adobe Creative Suite for design modification
• Deep analytical skills and experience with Tableau
• Competitive salary with generous annual cash bonus
• Equity grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

About Omada Health

Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: https://www.omadahealth.com/

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EEO and privacy

Omada is an equal opportunity employer. We are committed to diversity and inclusion and encourage applicants from all backgrounds to apply. For more information on our Candidate Privacy Notice, please visit our site.