Senior Marketing Tech Lead - Digital Commerce & Findability

Monster Energy; Dallas (TX); On-site; USD 101,000 - 135,000; Full time

Job summary

Monster Energy seeks a Sr Mgr, Digital Commerce Marketing Technology to lead the marketing tech and media engine behind MEC’s fastest-moving digital commerce channels. You will own strategy for discovery, findability, and shoppability across social channels and retailer paths to purchase.

You will drive initiatives for the myCoke B2B platform, partner with Coke platform owners, and build a data-driven calendar to meet revenue goals while leading a cross-functional team of partners and vendors.

Qualifications

• Bachelor's Degree in Business Acumen, Digital Marketing Strategy, or related field.
• 3–5 years of experience in Retail Media and Digital Marketing.
• 3–5 years of experience in Digital Commerce and Omnichannel with a grocery CPG brand.
• Experience with Microsoft Office and LLMs for projects.
• Experience with TikTok Shop and B2B marketing campaigns.

Responsibilities

• Lead the marketing technology and media engine behind MEC's digital commerce channels.
• Own strategy and execution for discoverability and shoppability across social, search, and retailer paths.
• Lead digital marketing and media for the myCoke B2B platform and partner with platform owners.
• Define and deliver B2B funnel scorecard and calendar, driving revenue goals.

Skills

Retail Media

Digital Marketing

Digital Commerce

Omnichannel

TikTok Shop

Cross-functional leadership

Education

Bachelor's Degree in Business or related field

Tools

Microsoft Office

Job description

Monster Energy seeks a Sr Mgr, Digital Commerce Marketing Technology to lead the marketing tech and media engine behind MEC’s fastest-moving digital commerce channels. You will own strategy for discovery, findability, and shoppability across social channels and retailer paths to purchase.

You will drive initiatives for the myCoke B2B platform, partner with Coke platform owners, and build a data-driven calendar to meet revenue goals while leading a cross-functional team of partners and vendors.