Digital Commerce Marketing Tech Lead - Growth & Findability

Monster Energy

Chicago (IL)

On-site

USD 101,000 - 135,000

Full time

5 days ago

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Job summary

Monster Energy seeks a Sr Mgr, Digital Commerce Marketing Technology to lead the marketing tech and media engine for MEC's fast-moving digital commerce channels, from TikTok Shop to Generative Engine Optimization. You will own strategy and execution to make products discoverable and shoppable, tying every investment to measurable conversion across social channels and retailer paths.

You will also lead the myCoke B2B marketing and media strategy, building the digital roadmap with Coke platform

Qualifications

Bachelor's degree in Business/Marketing or related field.
3–5 years in Retail Media or Digital Marketing.
Omnichannel experience with grocery CPG brands.
Experience with TikTok Shop and B2B marketing campaigns.

Responsibilities

Lead marketing technology and media engine for MEC's digital commerce channels, from TikTok Shop to AEO/GEO findability and marketing analytics.
Own strategy to make MEC products discoverable and shoppable across social commerce and retailer paths.
Lead digital marketing and media for the myCoke B2B platform and partners, aligning MEC priorities with Coca-Cola platform owners.
Define and deliver the B2B funnel scorecard across findability, consideration, conversion, and loyalty.