Digital Commerce Marketing Tech Lead — Findability & Growth

Monster Energy

Corona (CA)

On-site

USD 101,000 - 135,000

Full time

5 days ago

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Job summary

Monster Energy seeks a Sr Mgr, Digital Commerce Marketing Technology to lead the marketing tech and media engine for MEC’s fastest-moving digital commerce channels, from TikTok Shop to AEO/GEO findability. You will own strategy and execution to make products discoverable and shoppable, linking investments to measurable conversions across social, answer engines, and retailer paths.

You will also drive the myCoke B2B marketing roadmap, partnering with CONA and Coke platform teams, and align MEC

Qualifications

Bachelor's degree required in business or related field.
3–5 years experience in Retail Media, Digital Marketing and digital commerce.
Experience with TikTok Shop and B2B marketing campaigns is a plus.

Responsibilities

Own TikTok Shop P&L across MEC brands and optimize assortment, pricing, promotions and conversion.
Lead AEO/GEO strategy to improve product findability and purchase conversion.
Manage MikMak where-to-buy and connect media spend to retailer conversions.
Develop direct media strategy and budget allocation across emerging channels.
Own myCoke B2B marketing and media strategy end-to-end with partners.
Define and deliver B2B funnel scorecard across findability to loyalty.