Marketing Strategy & Operations Lead - Hybrid

RiseMe; San Francisco (CA); Hybrid; USD 132,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match

Paid time off

Job summary

Lyft is seeking a Senior Manager, Marketing Operations and Strategy to drive efficient, data-driven marketing with process optimization, technology leadership, and strategic planning. You’ll own budgeting, annual planning, quarterly reporting, and cross-team collaboration to support marketing leadership.

Ideal candidates have 7+ years in operations/strategy within tech marketing, strong analytical skills, and hands-on experience with marketing tech stacks and CRM systems.

Qualifications

• 7+ years of experience in operations or strategy, ideally within Marketing and within technology.
• Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.
• Strong analytical and data-driven decision-making skills.
• Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.
• Excellent project management skills, including the ability to manage timelines and resources.
• Strong communication and collaboration skills.
• Budgeting and financial management skills.

Responsibilities

• Strategic planning: developing and implementing marketing strategies to achieve business objectives, improve brand awareness, and build customer loyalty.
• Technology management: evaluating, implementing, and managing the marketing technology stack (CRM, marketing automation, CMS) and ensuring effective use.
• Process optimization: designing, streamlining, and refining marketing processes to improve productivity and cross-team collaboration.
• Budget management: developing, managing, and monitoring the marketing budget and providing financial reports with Finance.
• Data analysis and reporting: working with Analytics to analyze campaign performance and provide data-driven insights.
• Collaboration: liaising between marketing and other departments to align goals; cross-company initiatives and planning.
• Team support: training and supporting marketing staff on marketing platforms.

Job description

Lyft is seeking a Senior Manager, Marketing Operations and Strategy to drive efficient, data-driven marketing with process optimization, technology leadership, and strategic planning. You’ll own budgeting, annual planning, quarterly reporting, and cross-team collaboration to support marketing leadership.

Ideal candidates have 7+ years in operations/strategy within tech marketing, strong analytical skills, and hands-on experience with marketing tech stacks and CRM systems.