Senior Marketing Strategy: Journey & Personalization Lead

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorgan Chase & Co. in Wilmington, DE invites an experienced Senior Associate to shape Offers & Shopping marketing strategy.

You will translate customer signals into journey concepts, messaging, and test plans, then partner with cross-functional teams to launch and learn, improving relevance and value across digital channels. You will develop end-to-end journey concepts, define audience personalization, build an experimentation roadmap, and align stakeholders on timing, scope, and measurement

Qualifications

• 5+ years of experience in marketing strategy, lifecycle or journey strategy, or digital marketing planning.
• Ability to translate customer insights and product signals into priorities and journey plans.
• Experience with personalization and targeting concepts and lifecycle-based messaging strategy.
• Strong measurement and experimentation skills, including hypothesis-driven testing.
• Experience leading through influence in cross-functional, matrixed environments.
• Excellent written and verbal communication; able to simplify complex ideas.

Responsibilities

• Support the team lead in evolving end-to-end customer journey strategy across touchpoints.
• Develop new journey and campaign concepts based on customer insights, product signals, and performance trends.
• Define audience and personalization strategy with analytics and product partners.
• Build and maintain a learning agenda and experimentation roadmap, including hypotheses, test design, and measurement approach.
• Partner with campaign execution team to convert strategy into requirements and creative briefs.
• Align stakeholders on what will be launched, timing, and how outcomes will be measured.
• Contribute to offer curation and placement recommendations across key owned surfaces.
• Synthesize performance insights into clear recommendations for optimization, prioritization, and next-best tests.
• Help run partner campaign workflows, including intake, prioritization, briefing, governance, and decision routines.

Skills

Marketing strategy

Journey strategy

Personalization

Measurement & experimentation

Cross-functional collaboration

Communication

Problem solving

Education

Bachelor's degree

Job description

JPMorgan Chase & Co. in Wilmington, DE invites an experienced Senior Associate to shape Offers & Shopping marketing strategy.

You will translate customer signals into journey concepts, messaging, and test plans, then partner with cross-functional teams to launch and learn, improving relevance and value across digital channels. You will develop end-to-end journey concepts, define audience personalization, build an experimentation roadmap, and align stakeholders on timing, scope, and measurement