Senior Marketing Strategy & Campaign Mobilization Lead

1008 Disney Worldwide Services, Inc.; Burbank (CA); Sur place; USD 139 000 - 187 000; Plein temps

Résumé du poste

The Walt Disney Company in Burbank, CA is seeking a Sr Manager, Marketing Strategy and Campaign Mobilization to join the enterprise Brand Marketing team. The role coordinates cross‑company moments, aligning strategy, research, and creative execution to deliver a consistent campaign narrative across segments and regions.

The ideal candidate has 7+ years in brand marketing or related roles, a passion for entertainment, and strong communication, analytics, and project management skills.

Qualifications

• 7+ years of experience in brand marketing, strategy, or related roles, preferably in the entertainment industry.
• Knowledge about Disney IP and passion for the brands and franchises is a plus.
• Strong understanding of brand and marketing strategy, with ability to build a strategic throughline and mobilize cross-functional partners around it.
• Excellent communicator with the ability to present to large groups, build relationships and alignment, and influence stakeholders across a large, matrixed organization.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple complex workstreams simultaneously and meet deadlines in a fast-paced environment.
• Passion for entertainment and pop culture, with a finger on the pulse of current trends and industry developments.

Responsabilités

• Coordinate cross-functional inputs into a central campaign story across segments and regions.
• Develop insights on valuable franchises to drive relevance and fandom.
• Manage multiple workstreams within a matrix of partners and deadlines.
• Oversee day-to-day coordination of company-wide campaign moments and keep partners aligned.
• Serve as the main contact for partners bringing moments to life across business lines.
• Work with Creative teams to ensure assets align with the campaign story and objectives.
• Identify synergy opportunities across the company to maximize impact.
• Track and learn from campaign performance to drive smarter decisions.

Connaissances

Brand marketing

Strategic thinking

Cross-functional leadership

Communication

Data-driven decisions

Formation

Bachelor's degree in marketing/communications

MBA preferred

Description du poste

The Walt Disney Company in Burbank, CA is seeking a Sr Manager, Marketing Strategy and Campaign Mobilization to join the enterprise Brand Marketing team. The role coordinates cross‑company moments, aligning strategy, research, and creative execution to deliver a consistent campaign narrative across segments and regions.

The ideal candidate has 7+ years in brand marketing or related roles, a passion for entertainment, and strong communication, analytics, and project management skills.