Senior Marketing Leader, Theme Parks & Experiences

Merlin Entertainments; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health care options

PTO

Merlin Magic Pass

Recognition programs

401(k)

Tuition reimbursement

Learning and advancement opportunities

Job summary

Merlin Entertainments in the United States is seeking a Senior Creative & Media Marketing Manager to lead the marketing team across multiple theme parks and experiences, driving integrated campaigns and guest experiences. You will partner with Global Brand, CRM, PR, and Performance Media to maximize visitation and revenue, while mentoring a growing marketing team.

You will shape local go-to-market plans, translate global strategies into local actions, and deliver data-driven insights to senior

Qualifications

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI.

Responsibilities

• Be a key contributor in developing the marketing strategy for your cluster / GTM Director, aligning with objectives.
• Lead planning, development, and activation/execution of integrated marketing campaigns for your cluster and experiences.
• Creative campaign development and adaptation, with brand positioning and audience insights.
• Work with Global Brand to align marketing efforts with brand strategies and frameworks.
• Deliver marketing objectives by collaborating with Merlin teams and external agencies.
• Drive customer engagement by understanding behaviour, market trends and competition.
• Develop marketing plans to meet local market needs and adapt global activity accordingly.
• Lead and develop your team, including Marketing and Social Media roles.
• Provide regular reporting and manage the cluster marketing budget with oversight on spend.

Skills

Marketing leadership

Strategic thinking

Data-driven decision making

Stakeholder management

Communication skills

Budget management

Team development

Job description

Merlin Entertainments in the United States is seeking a Senior Creative & Media Marketing Manager to lead the marketing team across multiple theme parks and experiences, driving integrated campaigns and guest experiences. You will partner with Global Brand, CRM, PR, and Performance Media to maximize visitation and revenue, while mentoring a growing marketing team.

You will shape local go-to-market plans, translate global strategies into local actions, and deliver data-driven insights to senior