Marketing Data Product Lead

The Walt Disney Company; Burbank (CA); On-site; USD 142,000 - 190,000; Full time

Job summary

The Walt Disney Studios in Burbank seeks a Lead Analyst, Marketing Data Product to drive the delivery of a diverse set of Performance Marketing tools. You will own roadmaps, act as SME for datasets, and partner with data engineers to build scalable pipelines and advanced analytics workloads.

This embedded role blends marketing strategy with data science, requiring collaboration with software engineers and UX/UI teams to craft intuitive dashboards and prototypes that inform paid media decisions

Qualifications

• Bachelor’s and/or Master’s degree in Computer Science or Business Analytics or related field.
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL and data visualization tools.
• Experience with workflow tracking or project management tools such as Airtable.
• Familiarity with data and software engineering processes; knowledge of Python or similar scripting languages.
• Knowledge of ad platforms (Google Ads, Meta, Innovid, DSPs).
• Ability to manage multiple projects and meet deadlines; strong problem-solving skills.

Responsibilities

• Maintain product roadmaps for Performance Marketing tools and drive progress toward goals.
• Be the subject matter expert for performance marketing datasets and data pipelines.
• Collaborate with data engineering to build and improve data pipelines.
• Manage initiatives, write technical user stories, and coordinate cross-group work.
• Work with software and data engineers to improve processes and tools and innovate.
• Refine how data and insights are communicated; expand dashboards and solutions for impact.
• Coordinate with UX/UI teams on wireframes and translate requirements to engineers.
• Leverage AI/LLMs to prototype tools in collaboration with the team.

Skills

Project management

Critical thinking

Problem solving

Education

Bachelor’s or Master’s in CS or Business Analytics

Tools

Tableau

Looker

Power BI

Airtable

Python

Job description

The Walt Disney Studios in Burbank seeks a Lead Analyst, Marketing Data Product to drive the delivery of a diverse set of Performance Marketing tools. You will own roadmaps, act as SME for datasets, and partner with data engineers to build scalable pipelines and advanced analytics workloads.

This embedded role blends marketing strategy with data science, requiring collaboration with software engineers and UX/UI teams to craft intuitive dashboards and prototypes that inform paid media decisions