Senior Marketing Strategist: Proposals & Pursuits (ESOP)

Garney; Charlotte (NC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

ESOP shares

Medical plans

401(k) match

Paid time off

Weekly pay

HSA contributions

Life insurance

Disability coverage

Employee discount

Job summary

Garney Construction seeks a Senior Marketing Specialist to lead development of proposals, SOQs, interview materials, and client-facing deliverables. You will coordinate with leadership and technical teams to craft compelling, brand-aligned content that supports pursuits and strengthens the firm’s market position.

You will mentor Marketing Coordinators and Specialists, manage pursuit schedules, and promote consistent messaging across materials.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field is required.
• 5–10 years of marketing experience in the A/E/C industry is required.
• Experience leading strategic proposals and pursuit efforts in engineering or construction is required.
• Experience with end-to-end pursuit processes including capture planning, proposal development, and interview coordination is preferred.
• Experience with CRM or asset management software such as Unanet CRM (Cosential) or digital asset management platforms is preferred.

Responsibilities

• Lead coordination of pursuit strategy and execution for proposals, SOQs, and interview deliverables.
• Manage proposal schedules, writing, editing, and production to ensure client requirements are met.
• Facilitate pursuit kickoff meetings, content development, review cycles, and final submission preparation.
• Support capture planning and strategic pursuit activities to strengthen project positioning.
• Develop and coordinate project interview presentations and materials.
• Promote the company’s brand and capabilities through consistent messaging across marketing deliverables.
• Create tailored project descriptions and staff resumes for pursuit materials.
• Mentor Marketing Coordinators and Specialists on proposal development and workflows.
• Collaborate with leadership, technical staff, and business development to align marketing efforts.

Skills

Proposal development

Marketing strategy

Leadership

Writing/editing

Communication

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Unanet CRM

Cosential

DAM platforms

Job description

Garney Construction seeks a Senior Marketing Specialist to lead development of proposals, SOQs, interview materials, and client-facing deliverables. You will coordinate with leadership and technical teams to craft compelling, brand-aligned content that supports pursuits and strengthens the firm’s market position.

You will mentor Marketing Coordinators and Specialists, manage pursuit schedules, and promote consistent messaging across materials.