Senior Marketing Strategist, Card Partnerships

Capital One; Richmond (VA); On-site; USD 88,000 - 100,000; Full time

Job summary

Capital One is seeking a Senior Marketing Associate to join the Card Partnerships Marketing Team, supporting brands such as Williams Sonoma, BJ’s Wholesale Club, Kohl’s, Bass Pro, Cabelas, T-Mobile, REI and more. You will drive marketing initiatives across partner cobrand and private label programs and manage multi-channel campaigns with a customer-centric focus.

You will develop and execute marketing and creative strategies, leverage insights, manage timelines and budgets, and contribute to the

Qualifications

• Bachelor’s Degree or Military Experience.
• At least 3 years of marketing or project management experience.
• At least 2 years of multi-channel digital marketing experience.
• At least 2 years experience planning, executing and analyzing marketing programs.
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks.

Responsibilities

• Leads the creative strategy, development and execution for marketing initiatives across multiple marketing channels, focusing on an omni-channel approach (including digital, email, print, within stores, and/or other innovative marketing channels).
• Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.
• Oversees project management of deliverables, including campaigns, budget, timelines and results. Includes conducting marketing quality assurance prior to campaign launch.
• Supports leadership in the development of an Annual Marketing Plan, including ideation, research, channel plans and a go-to-market strategy.
• Supports prioritization process which includes organizing and clarifying project intent and requesting team resources.
• Takes a holistic and customer-centric view on end-to-end customer experience across the lifecycle, including consistent branding and communication.
• Champions the partner brand and Capital One brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.
• Builds and develops strong relationships with cross-functional team members and stakeholders focused on reaching shared marketing objectives and goals.

Skills

Marketing experience

Project management

Multi-channel digital marketing

Marketing program analysis

Creative process management

Creative collaboration

Education

Bachelor’s Degree or Military Experience

Job description

Capital One is seeking a Senior Marketing Associate to join the Card Partnerships Marketing Team, supporting brands such as Williams Sonoma, BJ’s Wholesale Club, Kohl’s, Bass Pro, Cabelas, T-Mobile, REI and more. You will drive marketing initiatives across partner cobrand and private label programs and manage multi-channel campaigns with a customer-centric focus.

You will develop and execute marketing and creative strategies, leverage insights, manage timelines and budgets, and contribute to the