Senior Marketing Strategist – Alumni & Donor Engagement

Indiana University; Bloomington (IN); On-site; USD 68,000 - 72,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Tuition subsidy for IU courses

Generous paid time off

Job summary

Indiana University in Bloomington seeks a Dean to lead communications and marketing for the College of Arts and Sciences. The role focuses on brand development, donor engagement, and multi-channel campaigns to advance priorities and engage alumni and donors.

The Dean will supervise teams, set goals, analyze performance data, and ensure accessible, high‑quality content across websites, email campaigns, and reports using Salesforce Marketing Cloud and other platforms.

Qualifications

• Bachelor's degree required in communications, marketing, English, public relations, or related field.
• 2 years in relevant field required.
• Preferred: 3 years of progressively responsible experience in communications, marketing, or advancement with strategy development.
• Experience in higher education advancement, donor relations, and supervision.

Responsibilities

• Develops and executes multi-channel alumni and donor communications strategy.
• Leads integrated communications campaigns and measures performance data.
• Writes and edits audience-centered content for emails, reports, and donor stories.
• Uses Salesforce Marketing Cloud for email campaign design and segmentation.
• Manages constituent data in Salesforce CRM per governance policies.
• Oversees website content updates and landing pages for campaigns.
• Produces regular reporting on communications performance and ROI.
• Responds to stakeholder inquiries and manages marketing plans with vendors.

Skills

Written communication

Time management

Attention to detail

Professionalism

Adaptability

Quality focus

Accuracy under pressure

Multitasking

Education

Bachelor's degree in communications/marketing/English/public relations or related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Google Analytics

CMS

Job description

Indiana University in Bloomington seeks a Dean to lead communications and marketing for the College of Arts and Sciences. The role focuses on brand development, donor engagement, and multi-channel campaigns to advance priorities and engage alumni and donors.

The Dean will supervise teams, set goals, analyze performance data, and ensure accessible, high‑quality content across websites, email campaigns, and reports using Salesforce Marketing Cloud and other platforms.