Director (Marketing Generalist), Donor and Alumni Communications

Indiana University Bloomington; Bloomington (IN); On-site; USD 68,000 - 72,000; Full time

Benefits offered by this job

Comprehensive medical and dental

Tuition subsidy

Paid holidays

Life insurance

Job summary

Indiana University Bloomington is seeking a Marketing & Communications professional to develop and execute multi-channel alumni and donor communications aligned with College advancement priorities. The role leads integrated campaigns, writes donor-focused content, and leverages Salesforce Marketing Cloud for sophisticated segmentation and analytics.

The position supports engagement reporting, data governance, and landing pages, while coordinating with departments to maximize impact on donor

Qualifications

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 2 years in relevant field.

Responsibilities

• Develops and owns multi-channel alumni and donor communications strategy aligned with advancement priorities.
• Leads integrated campaigns including digital outreach, content, and reports.
• Writes and edits donor/ alumni content for campaigns and reports.
• Uses Salesforce Marketing Cloud for segmented email campaigns and audience management.
• Produces engagement reports and translates insights into improvements.

Skills

Proficient written and verbal comms

Time management

Attention to detail

Collaboration

Strategic thinking

Communication analytics

Audience targeting

Education

Bachelor's degree in communications, marketing, English, public relations, or related field

Tools

Salesforce Marketing Cloud

CRM (Salesforce CRM)

Google Analytics

CMS

Job description

Department

ARTS & SCIENCES; DEAN (BL-ARSD-IUBLA)

Department Information

Our team is responsible for communications and marketing projectsthat advance the mission and strengthen the brand of the IndianaUniversity (IU) College of Arts and Sciences. We focus onCollege-wide initiatives, including brand development andmanagement, user-focused website development for our departmentsand programs, and recruitment marketing strategy andproducts.

Job Summary

Department Specific Responsibilities

• Develops and owns a multi-channel, annual alumni and donorcommunications strategy aligned with the College's advancementpriorities, campaign goals, and engagement metrics.
• Proactively and collaboratively proposes new initiatives toretain and steward current donors, re-engages lapsed alumni anddonors, and cultivates prospective major gift prospects, bringingideas forward without waiting to be directed.
• Leads the conception and manages execution of integratedcommunications campaigns, including segmented digital outreach,digital and multimedia content, annual impact reports, and relatedinitiatives.
• Sets measurable goals for each communications initiative andregularly evaluates performance data to refine strategy.
• Writes and edits compelling, audience-centered content foremail campaigns, donor impact reports, stewardship materials, casestatements, solicitation copy, and donor/alumni-friendly newsstories.
• Leverages Salesforce Marketing Cloud to design, build, test,and deploy sophisticated, segmented email campaigns; maintains andimproves audience segmentation strategy over time.
• Requests, imports, and responsibly manages constituent data inSalesforce Customer Relationship Management (CRM) in accordancewith institutional data governance policies.
• Creates and manages landing pages, event communications, anddigital forms in support of advancement campaigns.
• Runs engagement reports and analyzes campaign data; translatesinsights into actionable recommendations for continuousimprovement.
• Oversees College and department website content updates asneeded to support advancement communications and ensures accuracyof donor- and alumni-facing digital content.
• Regularly monitors relevant social media platforms and newssources; researches subject matter to deepen knowledge of donorinterests, alumni identity, and institutional priorities.
• Monitors peer institution advancement communications programs,sector trends, and emerging best practices in philanthropy, digitalengagement, and alumni relations; bring relevant innovations to theteam.
• Maintains accurate records of campaign activity, constituentpreferences, and opt-out/opt-in status.
• Produces regular reporting on communications performance foradvancement leadership, including open rates, click-through rates,donor retention trends, and campaign Return On Investment(ROI).

General Responsibilities

• Independently develops and executes basic and increasingly morecomplex strategic marketing plans for a department or functionalarea within a department to advance goals and objectives, includingdata collection and market research, target market definition,development of project timelines, sourcing of promotionalmaterials, and marketing content creation.
• Responds to inquiries and requests from stakeholders andexplains information regarding policies, procedures, andprograms.
• Manages relationships with various internal and externalstakeholders, including vendors, and acts as a collaborativeresource in curating marketing plans to relevant initiatives,groups, events, and programs.
• Regularly researches relevant subject matter to increaseknowledge in area(s) of specialty, including information on variousmarketing channels (print, online, electronic, email, social media,and direct mail).
• May participate in team-based marketing planning to alignstrategies and deadlines across various concurrent projects andinitiatives.
• Collaborates with users of various software programs andcreative platforms to create and deliver content and marketingmaterials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

Education

Required

• Bachelor's degree in communications, marketing, English, publicrelations, or related field.

Work Experience

Required

• 2 years in relevant field.

Preferred

• 3 years of progressively responsible experience incommunications, marketing, or advancement, with demonstratedexperience in strategy development.
• Experience in higher education advancement, development,member, or donor relations.
• Demonstrated supervisory experience, including the ability todirect, develop, and hold accountable direct reports.

Skills

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamicenvironment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even underpressure.

Preferred

• Proven ability to conceive, plan, and execute multi-channelcommunications campaigns from concept through evaluation.
• Experience with Salesforce Marketing Cloud or comparablemarketing automation/Customer Relationship Management (CRM)platform, including audience segmentation and campaignanalytics.
• Exceptional written communications skills, with the ability tocraft compelling, audience-appropriate content across a range offormats and tones.
• Strong analytical skills, with experience using data andmetrics to drive decisions and demonstrate impact.
• Familiarity with major gift cultivation cycles, donorstewardship best practices, and the role of communications in thephilanthropic pipeline.
• Experience with Salesforce CRM (beyond Marketing Cloud) andconstituent data management.
• Knowledge of digital accessibility standards and best practicesfor inclusive communications.
• Experience with Google Analytics or comparable web reportingtools.
• Familiarity with web content management systems (CMS).

Working Conditions / Demands

This role requires the ability to effectively communicate and tooperate a computer and other standard office productivityequipment. The position involves sedentary work as well as periodsof time moving around an office environment and the campus. Theperson in this role must be able to perform the essential functionswith or without an accommodation.

Work Location

Bloomington, Indiana

Advertised Salary

$68,000 -$72,000 Annually

Benefits Overview

For full-time staff employees, Indiana University offers a widearray of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, criticalillness, and supplemental accidental death & dismembermentinsurance
• Base retirement plan with generous IU contributions, subject tovesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IUcourses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteerevents
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IUBenefit Programs Brochure.

Job Classification

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University'sJob Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on theadvertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, pleasesubmit your application within 5 business days of the PostedDate.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [e-mail] or by visiting IUPD.

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