Marketing Generalist, Donor & Campaign Strategy Lead

Indiana University Bloomington; Bloomington (IN); On-site; USD 68,000 - 72,000; Full time

Benefits offered by this job

Comprehensive medical and dental

Tuition subsidy

Paid holidays

Life insurance

Job summary

Indiana University Bloomington is seeking a Marketing & Communications professional to develop and execute multi-channel alumni and donor communications aligned with College advancement priorities. The role leads integrated campaigns, writes donor-focused content, and leverages Salesforce Marketing Cloud for sophisticated segmentation and analytics.

The position supports engagement reporting, data governance, and landing pages, while coordinating with departments to maximize impact on donor

Qualifications

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 2 years in relevant field.

Responsibilities

• Develops and owns multi-channel alumni and donor communications strategy aligned with advancement priorities.
• Leads integrated campaigns including digital outreach, content, and reports.
• Writes and edits donor/ alumni content for campaigns and reports.
• Uses Salesforce Marketing Cloud for segmented email campaigns and audience management.
• Produces engagement reports and translates insights into improvements.

Skills

Proficient written and verbal comms

Time management

Attention to detail

Collaboration

Strategic thinking

Communication analytics

Audience targeting

Education

Bachelor's degree in communications, marketing, English, public relations, or related field

Tools

Salesforce Marketing Cloud

CRM (Salesforce CRM)

Google Analytics

CMS

Job description

Indiana University Bloomington is seeking a Marketing & Communications professional to develop and execute multi-channel alumni and donor communications aligned with College advancement priorities. The role leads integrated campaigns, writes donor-focused content, and leverages Salesforce Marketing Cloud for sophisticated segmentation and analytics.

The position supports engagement reporting, data governance, and landing pages, while coordinating with departments to maximize impact on donor