Senior Marketing Strategist

Blue Cross & Blue Shield of Kansas, Inc.; Kansas; Hybrid; USD 83,000 - 99,000; Full time

Job summary

Blue Cross & Blue Shield of Kansas, Inc. recherche un Senior Marketing Strategist passionné par l'impact positif dans l'état du Kansas. Dans ce rôle, vous serez responsable de l'élaboration de stratégies marketing et de la gestion des campagnes pour promouvoir les produits d'assurance santé. Ce poste offre une flexibilité de travail sur site, hybride ou à distance et inclut une série d'avantages pour favoriser l'équilibre entre vie professionnelle et vie privée.

Benefits

Paid vacation and sick leave

6 weeks paid parental leave

Tuition reimbursement

Health/Vision/Dental insurance

5% 401(k) plan matching

Incentive pay program (EPIP)

Qualifications

• Minimum 5 ans d'expérience en marketing, de préférence dans le secteur de la santé.
• Compréhension des principes de marketing et des outils d'analyse.
• Diplôme de Bachelor ou expérience équivalente en marketing.

Responsibilities

• Développer et recommander des stratégies de marketing complètes.
• Gérer l'exécution des campagnes de marketing de A à Z.
• Analyser la performance des programmes marketing avec des données.

Skills

Communication

Negotiation Skills

Project Management

Data Analysis

Relationship Management

Strategic Thinking

Education

Bachelor's Degree in Marketing

Bachelor’s Degree in Business Administration

Job description

Senior Marketing Strategist page is loaded

Senior Marketing Strategist

Apply locations Kansas Missouri time type Full time posted on Posted 8 Days Ago job requisition id R2025312 The Senior Marketing Strategist is a liaison between the marketing team and sales/product partners. Work is 60% strategic, 40% transactional. The SMS develops and maintains strong relationships with clients, understands their needs, objectives & expectations. The SMS autonomously manages multiple, complex clients and campaigns (size & volume). The SMS works with internal teams (creative, media, digital) to develop campaign concepts, strategies, tactics and timelines. The SMS makes strategy and budget recommendations (~1M oversight), develops and oversees the execution of campaigns, ensuring they are delivered on brand, on time, on budget - and meet stated goals and objectives. The SMS tracks and analyzes performance using various metrics and analytics tools and uses data-driven insights to optimize current and future strategies. The SMS stays informed about industry trends, market developments and competitor activities. The SMS negotiates contracts and agreements with vendors and manages administrative aspect of the work including contract renewals and billing. The SMS may manage Marketing Coordinator(s) and can act as a delegate for the Strategic Marketing Manager when unavailable.

“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.

Why Join Us

• Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.

• Family Comes First: Total rewards package that promotes the idea of family first for all employees.

• Professional Growth Opportunities: Advance your career with ongoing training and development programs.

• Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.

• Trust: Work for one of the most trusted companies in Kansas

• Flexibility: options to work onsite, hybrid or remote available

• Balance: paid vacation and sick leave with paid maternity and paternity available immediately upon hire

• Inclusive Work Environment: We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.

Compensation

$83,280 - $99,000 annually
Exempt 16

• Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
  

What you’ll do

• Marketing Strategies: Develops/recommends comprehensive program/product level marketing strategies designed to promote health insurance products and services, aligning with company goals and market trends.

• Market Research: Understands and leverages market analyses to identify opportunities, competitive landscape, and consumer behaviors - to inform marketing strategies.

• Project Management: Manages the execution of marketing campaigns from start to finish. Ensures projects are delivered on time, within scope, and within budget.

• Content Management: Collaborates with internal teams to create compelling and compliant marketing content that resonates with target audiences.

• Performance Analysis: Monitors and analyzes the performance of marketing programs, using data-driven insights to refine strategies and improve ROI.

• Budget Management: Develops/recommends marketing spend to deliver on marketing strategy goals. Tracks expenses and ensures campaigns operate within allocated budgets.

• Purchasing & Vendor Management: Selects vendors and makes purchasing recommendations that support budget and marketing objectives. Supervises production with outside vendors; keeps projects within budget.

• Partnership & Communication: Builds and maintains strong internal and external partner relationships. Demonstrates excellent verbal and written communication skills.

• Team Collaboration: Works closely with cross-functional teams including sales, product, creative, digital, and media departments to ensure seamless execution of campaigns and programs.

• Compliance Oversight: Responsible for ensuring all components follow and adhere to strict review, approval and documentation processes for CMS, KID, URAC and BCBSKS brand guidelines.

What you need

Knowledge/Skills/Abilities

• Communication: Excellent verbal and written communication skills to effectively convey ideas, strategies, and campaign results to clients and internal teams.

• Negotiation Skills: Ability to negotiate contracts and agreements, ensuring favorable terms for both the agency and the client.

• Leadership: Ability to lead and motivate teams, providing direction and support to ensure successful project outcomes.

• Marketing Principles: Understanding of fundamental marketing concepts such as segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion).

• Industry Trends: Awareness of current trends, best practices, and innovations in marketing across various channels (digital, traditional, social media, etc.).

• Data Analysis: Basic knowledge of analytics tools and ability to interpret marketing data to derive insights and optimize campaigns.

• Budget Management: Understanding of budgeting principles and experience in managing campaign budgets effectively.

• Relationship Management: Strong interpersonal skills to build and maintain client relationships, manage expectations, and resolve conflicts. Strong relationship-building skills to develop and maintain positive client relationships.

• Project Management: Ability to plan, organize, and oversee multiple marketing projects simultaneously, ensuring deadlines and objectives are met.

• Strategic Thinking: Capacity to think strategically and develop comprehensive marketing plans that address client objectives and challenges.

• Problem-Solving: Ability to identify issues, analyze root causes, and propose effective solutions to optimize campaign performance.

• Adaptability: Flexibility to adapt to changing client needs, market conditions, and industry trends to adjust marketing strategies accordingly.

• Results-Driven: Commitment to achieving measurable results and KPIs, with a focus on continuous improvement and ROI for clients.

Education and Experience

• Experience: 5+ years business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales, sales enablement, communications. Healthcare marketing experience preferred.

• Bachelor's Degree: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred OR 7+ years related Marketing/Business experience in lieu of Bachelor’s Degree.
  

Physical Requirements

• Alternating between standing and sitting

• Driving

• Hearing

• Keyboarding

• Kneeling

• Near visual acuity

• Sitting

• Speaking

• Standing

• Walking

Cognitive Demands

• Executes tasks independently

• Learns and memorizes tasks

• Maintains concentration/focus on tasks
  

Benefits & Perks

• Base pay is only one component of your competitive Total Rewards package

• Incentive pay program (EPIP)

• Health/Vision/Dental insurance

• 6 weeks paid parental leave for new mothers and fathers

• Fertility/Adoption assistance

• 2 weeks paid caregiver leave

• 5% 401(k) plan matching

• Tuition reimbursement

• Health & fitness benefits, discounts and resources

Our Commitment to Diversity, Equity, Inclusion, and Belonging

At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB), where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law.

We believe that embracing diversity and authentically promoting inclusion, equity, and belonging among our team members is crucial to our collective success. By intentionally recruiting, developing, and retaining a diverse pool of talent, we cultivate an environment where everyone feels valued, heard, and empowered to contribute. Accommodations are available for applicants with disabilities upon request, ensuring an inclusive and accessible hiring process for all.