Senior Digital Marketing Strategist (Paid Media & SEO & HubSpot)

GRAYBOX; Portland (OR); Remote; USD 85,000 - 120,000; Full time

Job summary

Join a leading digital consulting agency as a Senior Digital Marketing Strategist. You'll manage and optimize paid media campaigns, spearhead SEO efforts, and leverage HubSpot capabilities for growth marketing. This role requires expertise in various digital marketing channels and a collaborative spirit.

Benefits

Competitive salary

Bonus potential based on utilization rates

16 days PTO + 8 Holidays

Health, Dental and Vision Insurance

401k + 4% match

Qualifications

• 8+ years of experience in digital marketing.
• Must be certified in Google Ads, Meta, and HubSpot.
• Experience making strategic, agile decisions based on data trends.

Responsibilities

• Develop digital marketing tactics aligned with client objectives.
• Manage and optimize ad campaigns across multiple platforms.
• Lead SEO efforts and strategies for clients.

Skills

Strategy

Communication

Digital Marketing

SEO

Paid Media

HubSpot

Education

Bachelor's Degree or equivalent experience

Tools

Google Ads

Meta

LinkedIn

Microsoft Advertising

Job description

Senior Digital Marketing Strategist (Paid Media & SEO & HubSpot)

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Senior Digital Marketing Strategist (Paid Media & SEO & HubSpot)

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Job Description

We are GRAYBOX, an award-winning digital consulting agency founded in Portland, OR. We plan, design, and build various digital brands and experiences, including websites, web applications, mobile applications, and ecommerce platforms. Whatever we do, we're always focused on having a positive, long-lasting impact on our client partner's business. We pride ourselves on our ability to wrap our heads around complex problems and overcome challenges as a team. Plus, we have some fun along the way.

Job Description

We are GRAYBOX, an award-winning digital consulting agency founded in Portland, OR. We plan, design, and build various digital brands and experiences, including websites, web applications, mobile applications, and ecommerce platforms. Whatever we do, we're always focused on having a positive, long-lasting impact on our client partner's business. We pride ourselves on our ability to wrap our heads around complex problems and overcome challenges as a team. Plus, we have some fun along the way.

We are looking for a board digital marketing expert to join our team to lead out our growth marketing efforts for our partners. We currently maintain marketing retainers for a half-dozen clients and want to expand our skills and capacity to better serve these clients & acquire new ones. These retainers have three facets, all equally important:

• Paid Media Management — create, manage and optimize ad campaigns on Google, Linkedin, Meta, and Microsoft for clients. Optimize to their goals with good ad placements and work with our creative team on making compelling ads, landing pages, etc.
• SEO — working with our development team, lead SEO efforts to increase domain authority over time by optimizing content, advising on technical improvements and leading linkbuilding efforts.
• HubSpot — Working with clients, leverage all the capabilities of HubSpot Marketing Hub, build out email templates, multi-faceted campaigns and automated workflows to nurture their audiences.
  
  

This role is the best fit for a expert digital marketing generalist – you don't need to be a deep speciality in any of these areas, but you need to be able to move elastically in these areas, learn quickly, and have the confidence to get improvements done. This is a major builder role — so bring your energy! As the team grows, we’ll get you some more Jr. staffers to delegate too, but you’ll be doing everything to start out.

Responsibilities

• Develop a deep understanding of client business goals and create digital marketing tactics to support those objectives
• Collaborate and communicate insights, strategies, and results to clients through the lens of their business objectives and priorities
• Review and analyze client sites, marketing platforms and ad campaigns for areas that can be improved and optimized as well as competitive analysis
• Prepare detailed strategy and insight-driven performance reports
• Write powerful calls-to-action to convert visitors and keyword-driven headlines & metadata
• Strategize effective content for blogs, websites, emails, and social media accounts. Delegate writing tasks to the client or to writers on our team.
• Develop and execute link-building strategies
• Collaborate with Developers around site launches and technical SEO
• Collaborate with Project Managers and Account Strategists to define work and breakdown business goals into specific tasks (tickets in Jira) as well as write official project documentation in Confluence.
  
  

Qualifications & Platform Requirements

• 8+ years of experience in digital marketing
• Good at strategy (can hold your own in a role of clients + account strategists) & excellent at execution
• Excellent written and verbal communication skills
• Must be certified in Google Ads, Meta and HubSpot (expired creds are okay, we can update). Ideally also certified in Linkedin, Microsoft and Google Analytics.
• In-depth knowledge of all the major platforms you'll need to use daily.
• Experience building reports with insightful, action-oriented recommendations
• Experience making strategic, agile decisions based on data trends
• Agency experience is preferred
• Able to use basic AI tools to improve your efficiency
  
  

About You

• Love collaborating and seeing results from your hard work
• Be independent, motivated, dependable, and highly experienced. When you’re given a task and deadlines, you deliver.
• Advise and consult on best practices as we build various sites. You love to learn and you love to teach.
• Have a great communication skills. You will be interacting with clients and collaborating with multidisciplinary project teams daily, so it's important you can communicate well and learn to empathize and care about your client's needs. Your ability to share your expertise is as important as your expertise itself.
• Be constantly learning and love expanding your knowledge
• Have a deep understanding of the broader digital ecosystem beyond digital marketing
• Be great at working independently in a fast-paced environment alongside distributed teams
• Be fired up and proactive
• Ask questions, let others know when you need help and tell others what you need
• Put time and care into each and every project
  
  

Nice to Haves

• Experience public speaking or publishing about digital marketing work
• Connections with other people in the industry
• Experience with marketing for larger, premium brands
  
  

Compensation & Benefits

• Competitive salary + two potential bonus's (based on billable utilization rates)
• 16 days PTO + 8 Holidays (and more PTO as you stay at the company)
• Health, Dental and Vision Insurance (partially paid for you)
• Annual Education Allowance
• 401k + 4% match
• Group Term Life insurance
  
  

Location & Remote Work

• Role is open to anywhere in the USA
• Working while traveling is okay up to 4 weeks/year — just do good work on time
• Must be working from 9am-2pm Pacific Time, other hours are at your discretion
  
  

Hiring Process

Our process generally involves 3-4 rounds of interviews; a phone screening, video calls with hiring manager, team members or specialists and CEO. Some of our applicants may be asked to complete a skill-based assessment.

A successful candidate will be subject to a background check and must receive satisfactory results, as a condition of joining the team.

Diversity, Equity, and Inclusion

GRAYBOX affirms the diversity of our local communities including race, religion, national or ethnic origin, sexual orientation, and gender identity / expression. We welcome candidates who reflect our growing regional and national diversity.

GRAYBOX provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers @ graybox.co to let us know the nature of your request.

GRAYBOX Core Values

Our values are the CORE of who we are at GRAYBOX. They’re meant to be a guiding light about what it means to be “at work” and how we interact with each other.

Our values were determined in a collaborative process that included all-company surveys, and a series of moderated workshops with a diverse selection of team members & consultants.

Stewardship — Care like it's yours

Craftsmanship — Create with intent

Delightful — Cultivate positive experiences together

Growth-Mindset — Improve every day

Professional — How we work matters

Company Description

GRAYBOX is a digital consulting agency that helps you solve technical challenges, reach your audience and optimize your operations with elegance, utility and expertise.

We plan, design and build a variety of digital experiences including websites, web & mobile applications, ecommerce stores of all sizes, digital marketing campaigns — If it touches the internet, we probably help with it.

We have about 20 people on staff + an extensive network of local freelancers. Staff members are mostly senior, very experienced generalists and we use contractors for specialty production work. The company was founded in early 2009 and is widely regarded as an awesome place to work.

GRAYBOX is a digital consulting agency that helps you solve technical challenges, reach your audience and optimize your operations with elegance, utility and expertise. We plan, design and build a variety of digital experiences including websites, web & mobile applications, ecommerce stores of all sizes, digital marketing campaigns — If it touches the internet, we probably help with it. We have about 20 people on staff + an extensive network of local freelancers. Staff members are mostly senior, very experienced generalists and we use contractors for specialty production work. The company was founded in early 2009 and is widely regarded as an awesome place to work.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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