Senior Marketing Specialist

Wisconsin Union; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Job summary

The Wisconsin Union is seeking a Senior Marketing Specialist to manage and integrate critical marketing functions across membership acquisition, content management, events, and brand strategies. The role collaborates with the Marketing Associate Director and department experts to elevate visibility and engagement within the community.

A marketing generalist with strong analytical skills is preferred, capable of translating strategy into compelling content and measurable outcomes.

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent to develop and implement marketing plans.
• Proven success in lead generation, designing and executing strategies that drive leads and revenue growth.
• Account management experience; ability to develop partnerships with unit managers and implement strategic marketing communications plans and evaluate their effectiveness.
• Knowledge of marketing principles, market research, advertising, graphic design, website development, video & digital marketing and print production.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Develops, implements, and disseminates marketing materials through various channels using appropriate technologies and techniques.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing analytics

Lead generation

Marketing communications

Digital marketing

Data analysis

Marketing copywriting

Education

Bachelor's degree preferred

Tools

Eloqua

HubSpot

Marketo

PowerBI

Tableau

Job description

Current Employees

If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category

Academic Staff

Employment Type

Regular

Job Profile

Marketing Specialist

Job Summary

The Wisconsin Union is seeking a creative, and analytically minded Senior Marketing Specialist to help manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The Senior Marketing Specialist works with the Marketing Associate Director and experts within Wisconsin Union departments, enhancing the organization’s ability to reach and engage target audiences and elevate our brand’s visibility within the community. The ideal candidate is a marketing generalist with a strong grasp of all aspects of marketing - from brand management to analytics - and a proven ability to translate strategy into compelling content and measurable outcomes

Key Job Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• Develops, implements, and maintains strategic marketing plans based on research and established strategies

Department

Wisconsin Union, Strategy & Support, Integrated Marketing and Communications

Compensation

The starting salary for the position is $60,000 - but is negotiable based on experience and qualifications. This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

Required Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, specifically foscusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status. Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production
• Demonstrated track record in writing marketing copy and creating marketing materials
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI

Preferred Qualifications

• Previous experience supervising, mentoring junior staff members.
• Experience with analysis tools such as PowerBI or Tableau
• Experience marketing in a higher education environment a plus

Education

Bachelor's Degree Preferred

Contact Information

Jenny Lee, [e-mail], 608-265-1157

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

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Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

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