Senior Marketing Specialist

CBRE; San Jose (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

CBRE in San Jose seeks a Sr Marketing Specialist to lead pursuit development, content creation, and project management for business development campaigns. You will collaborate with brokers, designers, and stakeholders to craft proposals and client presentations that showcase CBRE’s services and strengths.

The role requires coordinating multiple projects, meeting deadlines in a fast-paced environment, and ensuring high-quality deliverables while aligning with CBRE’s branding and messaging

Qualifications

• Bachelor's Degree preferred with 4–5 years of relevant experience.
• Experience with RFPs and proposal formats.
• Prior experience with data visualization tools.

Responsibilities

• Develop and manage pursuit content and proposals with cross-functional teams.
• Lead project timelines and ensure deadlines are met.
• Create proposal and presentation content for new business development.
• Proofread and quality-check drafts for accuracy.
• Craft compelling messaging and differentiators for win strategies.
• Participate in strategy and kickoff meetings, supporting presentation prep.

Skills

Project management

Proposal writing

Content development

Communication

Attention to detail

Time management

Education

Bachelor's degree

Tools

Microsoft Office

Data visualization tools

Job description

As a CBRE Sr Marketing Specialist, you will be responsible for the creation and project management of business development pursuits. This includes cross collaboration to gather and generate content, researching properties and clients, making recommendations for services and resources, keeping projects and teams on schedule, meeting deadlines and communicating with key business partners.

This job is part of the General Marketing job function. They are responsible for the development and execution of marketing programs that support the organization's products and services.

What You'll Do:

• Responsible for pursuit development, ensuring integrity of all content, project management, reviews, schedules, communication with cross functional business lines, writing executive summaries/proposal content and directing submission of the final proposal.
• Ability to lead, manage, and prioritize projects; meeting deadlines in a fast-paced, deadline-driven environment and is comfortable enforcing timelines across internal resources.
• Writes, develops, and edits proposal and presentation content, Request for Proposal responses, and other interactive marketing and pitch materials for new business development.
• Performs quality assurance measures by reviewing and proofing for errors or unacceptable standards.
• Crafts creative messaging, themes, and key differentiators around the win strategies to tell a unique story in pursuit results.
• Attends and actively contributes to kick-off strategy, status, follow-up/debrief, and presentation preparation meetings.
• Works closely with graphic design team to develop client-specific design approaches. Acts as a liaison between brokers and designers to determine the appropriate branding and messaging for presentations/proposals
• Create a wide variety of marketing materials for brokers and senior leadership, demonstrating the CBRE brand and style, as well as client presentations/proposals.
• Make light design edits to existing materials as needed.
• Proofread drafts and provide quality control on projects.
• Interviews brokers, subject matter experts, and other team members across the organization to elicit the knowledge required to generate content.
• Collaborate with others on our team. Build trust and great working relationships with our sales professionals, stakeholders and platform partners.
• Support additional initiatives as needed.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor's Degree preferred with minimum of 4-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
• Experience with RFPs and various proposal formats.
• Prior experience with data visualization tools.
• Broad knowledge of Marketing Research and some knowledge of several job disciplines within the function.
• Understanding of existing procedures and standards to solve slightly complex problems.
• Ability to analyze possible solutions using technical experience to apply appropriate judgment and precedents.
• In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
• Strong people and communication skills with a positive and inquisitive mindset.
• High attention to detail, accuracy, and quality in all deliverables.
• Ability to manage a high volume of work, prioritize effectively, and meet tight deadlines.
• Strong time management skills with the ability to handle multiple projects simultaneously.
• Demonstrate efficiency, speed, and reliability in a fast-paced environment.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.