Senior Marketing Specialist

3M HEALTHCARE; Atlanta (GA); On-site; USD 81,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan

Paid time off

Job summary

Cushman & Wakefield in Atlanta seeks a Senior Marketing Specialist to drive proposal coordination, messaging, and marketing deliverables. You will work with internal clients and stakeholders to understand requirements and shape content that aligns with BD strategy.

The role demands outstanding writing and proofreading abilities, with collaboration across graphic design and research teams to deliver high‑impact marketing assets.

Qualifications

• Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred.
• 5+ years of B2B proposal writing and/or business development marketing experience; Commercial real estate experience is highly preferred.
• Proficiency in Microsoft Suite (including PowerPoint) and Adobe Suite - InDesign.
• Exceptional written communication skills; strong time management and prioritization.

Responsibilities

• Oversee all aspects of pitch and proposal coordination and align with BD approach.
• Lead messaging, content, and marketing materials development per brand guidelines.
• Drive pitch/proposal strategy, write proposals, and review with fee-earners and affiliates.
• Coordinate reviews, manage feedback, and ensure a clean final product for clients.

Skills

Proposal writing

Business development

Marketing strategy

Writing & proofreading

Education

Bachelor's degree in Journalism/English/Marketing/PR

Tools

Microsoft Office

Adobe InDesign

Job description

Job Title

Senior Marketing Specialist

Job Description Summary

The Senior Marketing Specialist is responsible for the intake of new projects, execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Southwest Regional Marketing Lead, graphic design and research professionals, as well as fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.

Responsibilities

• Business Development-Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approachManage incoming requests from fee-earners or collect information and scope of services pertinent to the requestLead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approachDrive and manage pitch and/or proposal strategy and processWrite and prepare proposal and review with fee-earners and key responsible affiliatesFacilitate review of materials and address any feedback from fee-earners and stakeholdersEnsure the delivery of a clean final product to fee-earner or clientSupport multiple projects working with various professionals across the C&W platformEnsure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the processDebrief with brokerage teams to understand why we either won or lost the opportunity
• General Marketing-Execute Marketing and Communications plan in support of the local marketing and business objectivesPartner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needsProduce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative programsContent development required to support corporate PR strategy as needed

Qualifications

Bachelor's degree in Journalism, English, Marketing, Public Relations or related discipline preferred5+ years of B2B proposal writing and/or business development marketing experience; Commercial real estate experience is highly preferredProficiency in Microsoft suite (including PowerPoint) and Adobe Suite - InDesignExceptional written communication skillsStrong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneouslySelf-motivated approach with the ability to take initiative but works well in a group environment.Advanced analytical, problem solving, and conceptual skillsKeen attention to detail

Benefits

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.

Compensation

In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.The company will not pay less than minimum wage for this role.The compensation for the position is: $ 80,920.00 - $95,200.00

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [e-mail]. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”