Senior Marketing Specialist

SchoolsFirst Federal Credit Union; Tustin (CA); On-site; USD 88,000 - 132,000; Full time

Job summary

SchoolsFirst FCU is seeking a Senior Marketing Specialist to maximize the website as a strategic marketing channel and align it with business goals. You will lead content, SEO, paid search, and analytics, partnering with digital and product marketing to drive complex initiatives.

The role requires senior-level expertise in marketing, copywriting, and project management, with a focus on delivering data-driven outcomes and continuous improvement for member experience and growth.

Qualifications

• High School Diploma or GED required.
• Bachelor’s Degree in a related field or equivalent years of experience required.
• 5-7 years of prior relevant experience required.

Responsibilities

• Provide strategic expertise to maximize the effectiveness of the organization’s website as a key marketing channel.
• Support personalization and lead content roadmap, off-site SEO, paid search, and analytics.
• Collaborate with digital and product marketing teams to drive complex initiatives and influence stakeholders.
• Provide strategic insights to optimize member experience and channel performance.
• Report on marketing KPIs and drive continuous improvement and growth.
• Act as primary point of contact for project-related issues and guide junior staff.

Skills

Written and verbal communication

Marketing concepts

Copywriting and editing

AP style

Graphic design

Public relations

Project management

Independence with minimal supervision

Education

High School Diploma or GED

Bachelor’s Degree or equivalent experience

Tools

Content management systems

Email service providers

Social media monitoring tools

Tag management

Job description

We’re always looking for diverse, talented, service-oriented people to join our exceptional team.

Senior Marketing Specialist

The pay range for this position is listed below. Our pay ranges are built to allow for candidates with various levels of skill and experience to be considered, as well as for room for growth and tenure achieved in a role over time. Typical new hire salary offers fall within the minimum to midpoint of a pay range for many candidates. Any offer extended to a candidate will be based upon their unique set of knowledge, skills, education, and experience as well as internal equity.

Pay Range:

$88,221.00 - $132,331.00

Scheduled Weekly Hours:

40

What You’ll Be Doing

Responsible for providing strategic expertise to maximize the effectiveness of the organization’s website as a key marketing channel and ensure alignment with business objectives. Activities include supporting personalization and leading our content roadmap, off-site SEO, paid search, and analytics. In partnership with digital and product marketing teams, drives complex initiatives, influences stakeholders and fosters collaboration across cross-functional teams. Provides strategic insights to optimize the Member experience, improve channel performance, and deliver high-quality, data-driven outcomes that support continuous improvement and business growth.

• Leading expert in marketing, providing advanced insights and strategic recommendations to enhance comprehensive marketing initiatives and campaigns that align with business objectives.
• Assists junior marketing professionals, demonstrating best practices and a high level of expertise in the field.
• Manages small to medium-sized marketing projects, ensuring they are completed on time, within budget, and to the highest quality standards.
• Responsible for reporting on channel performance and making recommendations for improving marketing KPIs.
• Primary point of contact for project-related issues, providing guidance and support to lower-level individual contributors and ensuring effective communication and problem resolution.
• Handles complex marketing challenges that require a deep understanding of multiple issues, job areas, or specialties.
• Collaborate and influence stakeholders and cross-functional teams to drive successful outcomes and continuous improvement for all projects and programs.

Additional Job Functions

• Performs other duties as assigned
• Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions.

Qualifications

• High School Diploma or GED required
• Bachelor’s Degree in a related field or equivalent years of experience required
• 5-7 years of prior relevant experience required

Knowledge, Skills, and Abilities

• Experience in the educational industry a plus
• Excellent written and verbal communication skills
• Expert knowledge of marketing concepts, copywriting and editing
• Familiarity with AP style
• Expert knowledge of graphic design, public relations and project management. Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management
• Demonstrated ability to work with high level of independence and with little supervision

SchoolsFirst FCU is committed to Diverse, Equitable, and Inclusive Hiring

At SchoolsFirst FCU we are dedicated to building and growing a diverse, inclusive, and authentic Dream Team, so if you’re excited about a position or wanting to make a career change but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. Many skills are transferrable and you may be just the right candidate for the position, or for other roles we are working on.

SchoolsFirst Federal Credit Union is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. SchoolsFirst FCU is an equal opportunity employer and prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibits discrimination against all individuals based on their race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, political affiliation, or genetic information.

This organization participates in E-Verify.