Senior Marketing Specialist

Schoolsfirst-Federal-Credit-Union; Tustin (CA); On-site; USD 88,000 - 132,000; Full time

Job summary

SchoolsFirst FCU is seeking a Senior Marketing Specialist in California to maximize our website as a key marketing channel aligned with business goals and data-driven outcomes.

You will lead content roadmap, personalization, off-site SEO, paid search, and analytics while partnering with digital and product marketing teams to drive complex initiatives and improve member experience.

Qualifications

• Requires High School Diploma or GED.
• Bachelor's Degree in a related field or equivalent years of experience.
• 5-7 years of relevant marketing experience.
• Excellent written and verbal communication skills; familiarity with AP style.

Responsibilities

• Maximize the organization's website as a key marketing channel aligned to business objectives.
• Support personalization and lead content roadmap, off-site SEO, paid search, and analytics.
• Partner with digital and product marketing teams to drive complex initiatives and cross-functional collaboration.
• Provide strategic insights to optimize member experience and channel performance.
• Guide junior marketing professionals and manage small to medium marketing projects, ensuring on-time, on-budget delivery.
• Report on channel performance and recommend KPI improvements.
• Act as primary contact for project-related issues and stakeholder communication.
• Comply with regulatory requirements including BSA trainings.

Skills

Strategic marketing

Cross-functional collaboration

Content optimization

Analytical thinking

Copywriting & editing

Education

Bachelor's degree

High School Diploma or GED

Tools

Content Management System (CMS)

Tag management

SEO tools

Job description

Senior Marketing Specialist

Pay Range: $88,221.00 - $132,331.00

Scheduled Weekly Hours: 40

What You’ll Be Doing

• Responsible for providing strategic expertise to maximize the effectiveness of the organization's website as a key marketing channel and ensure alignment with business objectives.


• Activities include supporting personalization and leading our content roadmap, off-site SEO, paid search, and analytics.


• In partnership with digital and product marketing teams, drives complex initiatives, influences stakeholders and fosters collaboration across cross-functional teams.


• Provides strategic insights to optimize the Member experience, improve channel performance, and deliver high-quality, data-driven outcomes that support continuous improvement and business growth.


• Leading expert in marketing, providing advanced insights and strategic recommendations to enhance comprehensive marketing initiatives and campaigns that align with business objectives.


• Assists junior marketing professionals, demonstrating best practices and a high level of expertise in the field.


• Manages small to medium-size marketing projects, ensuring they are completed on time, within budget, and to the highest quality standards.


• Responsible for reporting on channel performance and making recommendations for improving marketing KPIs.


• Primary point of contact for project-related issues, providing guidance and support to lower-level individual contributors and ensuring effective communication and problem resolution.


• Handles complex marketing challenges that require a deep understanding of multiple issues, job areas, or specialties.


• Collaborate and influence stakeholders and cross-functional teams to drive successful outcomes and continuous improvement for all projects and programs.


• Additional Job Functions: Performs other duties as assigned.


• Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions.

Qualifications

• High School Diploma or GED required


• Bachelor's Degree in a related field or equivalent years of experience required


• 5-7 years of prior relevant experience required


• Knowledge, Skills, and Abilities


• Experience in the educational industry a plus


• Excellent written and verbal communication skills


• Working knowledge of marketing concepts, copywriting and editing


• Familiarity with AP style


• Working knowledge of website content management systems and tag management


• Demonstrated ability to work with high level of independence and with little supervision

SchoolsFirst FCU is committed to Diverse, Equitable, and Inclusive Hiring. At SchoolsFirst FCU we are dedicated to building and growing a diverse, inclusive, and authentic Dream Team, so if you’re excited about a position or wanting to make a career change but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. Many skills are transferrable and you may be just the right candidate for the position, or for other roles we are working on.

SchoolsFirst Federal Credit Union is committed to fostering, cultivating, and preserving a culture of diversity and inclusion.

SchoolsFirst FCU is an equal opportunity employer and prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibits discrimination against all individuals based on their race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, political affiliation, or genetic information.

This organization participates in E-Verify.

We're passionate about living our mission of providing Members with World-Class Personal Service and financial security.

There's a reason we love coming to work every day. We have the privilege of serving those who build the future: school employees, and the families who make their work possible. Our success is built on our relationships with each other, our Members and the community. We value teamwork and face-to-face interactions and believe we’re at our best when we’re collaborating in-person. We also know the flexibility to work remotely benefits the wellbeing of our team.

100% on-site, 0% remote. Including those serving Members in-person at our branches.

Three days a week in the office and up to two days remote.

Hybrid teams coordinate on-site days to collaborate in-person.

Up to 100% remote. Select individual contributor roles may be given the option to work fully remote.