Senior Marketing Specialist

U.S. Bank; Charlotte (NC); Hybrid; USD 93,000 - 109,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement

Paid vacation

Up to 11 paid holiday opportunities

Adoption assistance

Job summary

U.S. Bank is seeking a Senior Marketing Specialist to lead national, cross-brand initiatives and support enterprise-level marketing strategies. You will partner with distribution, product, sales, and compliance to elevate our national presence through thoughtful content and campaigns.

The role offers a hybrid schedule with in-office days and flexible remote days, and the chance to shape marketing across client segments.

Qualifications

• Bachelor's degree in marketing or related field.
• Six or more years of related experience in marketing and marketing strategy.
• Exceptional project management skills and ability to lead complex initiatives.
• Strong written and verbal communication and cross-functional collaboration.
• Experience with CRM, email marketing platforms, Adobe tools, and CMS.

Responsibilities

• Lead marketing support for OCIO business, FAF funds, consultant relations, and other specialized solutions.
• Manage large scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging.
• Drive the creation and execution of marketing materials including email campaigns, one pagers, speaking presentations, advertisements, webinars, and other client-ready materials.
• Coordinate national messaging with regional specialists and LGIP specialist to align regional initiatives with enterprise strategies.
• Collaborate with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment.
• Drive creation and deployment of enterprise level thought leadership and collateral for economic, investment, and client-segment topics.
• Translate technical expertise into client-friendly narratives with internal experts.
• Ensure national thought leadership aligns with local client needs and trends.

Skills

Project leadership

Strategic thinking

Content development

Written & verbal communication

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree or industry certifications

Tools

CRM

Email marketing platforms

Adobe tools

Content management systems

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

U.S. Bancorp Asset Management's Marketing Group is seeking a full-time Senior Marketing Specialist to serve as the primary marketing lead for national, cross‑brand, and non‑regional initiatives including key solution support and our firmwide thought leadership program. This role will be an integral part of Marketing's Strategy and Planning team, responsible for driving enterprise‑level strategies across our client segments. The Senior Marketing Specialist partners closely with distribution leadership, product management, sales enablement, and subject‑matter experts to elevate our national presence through integrated marketing, thought leadership, and strategic content development.

This role is ideal for a proactive, strategically minded marketer who thrives in a matrixed environment and can independently lead complex, high‑visibility initiatives.

KEY RESPONSIBILITIES

Job responsibilities include, but are not limited to:

Project Leadership & Marketing Segment Support

Lead marketing support for our Outsourced Chief Investment Officer (OCIO) business, First American Funds (FAF) family of money market and multi‑asset funds, consultant relations team, and other specialized solutions.

Manage large scale, non‑regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging in client segments.

Drive the creation and execution of marketing materials including email campaigns, one pagers, speaking presentations, advertisements, webinars, and other client‑ready materials in collaboration with internal and external stakeholders.

Partner closely with the regional specialists (East, Midwest, California & West) and our local government investment pool (LGIP) specialist to coordinate national messaging, share insights, and ensure alignment between regional initiatives and enterprise‑level strategies.

Collaborate closely with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment.

National Thought Leadership Management

Drive the creation, alignment, and deployment of enterprise level thought leadership and collateral for economic, investment, and client‑segment‑specific topics.

Partner with internal experts to translate technical expertise into client friendly narratives.

Collaborate with regional and product specialists, as well as the branding & communications team, to ensure national thought leadership is informed by, and aligned with, local client needs and trends.

Basic Qualifications

Bachelor's degree, or equivalent work experience

Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

Bachelor's degree required; advanced degree or industry certifications a plus.

Minimum of six or more years of experience in marketing, financial services, asset management, or a related field.

Exceptional project management skills, including the ability to independently lead complex, multi stakeholder initiatives from planning through execution.

Highly organized and detail driven, with proven ability to manage multiple concurrent projects, deadlines, and shifting priorities in a fast moving, matrixed environment.

Expertise using project management tools such as Microsoft Planner, task boards, workflows, and collaborative dashboards to track progress, manage workstreams, and ensure alignment.

Strong strategic thinking and content development capabilities, with experience transforming technical concepts into client ready materials.

Excellent written and verbal communication skills, including experience coordinating across legal/compliance, sales, and product teams.

Proficiency with Microsoft Office; experience with CRM, email marketing platforms, Adobe tools, and content management systems preferred.

Demonstrated ability to work independently while maintaining strong cross functional collaboration.

The role offers a hybrid/flexible schedule, which means there's an in‑office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants https://careers.usbank.com/global/en/disability-accommodations-for-applicants

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

Healthcare (medical, dental, vision)

Basic term and optional term life insurance

Short‑term and long‑term disability

Pregnancy disability and parental leave

401(k) and employer‑funded retirement plan

Paid vacation (from two to five weeks depending on salary grade and tenure)

Up to 11 paid holiday opportunities

Adoption assistance

Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here https://careers.usbank.com/global/en/benefits/us

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program https://careers.usbank.com/verification-of-eligibility-for-employment

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.