Consumer Product Marketing Manager

U.S. Bank; Minneapolis (MN); On-site; USD 105,400 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement plan

Paid vacation and holiday opportunities

Job summary

A leading financial institution is seeking a Marketing Strategy Leader for its Deposits team. You will develop customer-centric marketing programs to enhance customer growth and engagement. Ideal candidates should have a Bachelor's degree and six years of marketing experience, including data-driven performance marketing expertise. Strong collaboration and project management skills are crucial. The role offers a competitive salary range between $105,400 and $124,000, alongside comprehensive benefits including healthcare and retirement plans.

Qualifications

• Six or more years of related experience in marketing and marketing strategy.
• Proven ability to deliver results.
• Familiarity with AI tools for messaging.
• Ability to manage multiple projects and assignments.

Responsibilities

• Develop and lead marketing strategy for Deposits product marketing team.
• Deliver customer-centric, multi-channel marketing programs.
• Collaborate with agencies, product, sales, and technical teams.
• Identify key performance indicators for marketing strategies.

Skills

Marketing Strategy

Data-driven Marketing

Digital Marketing

Collaboration

Organizational skills

Decision-making

Education

Bachelor's degree or equivalent work experience

MBA or equivalent markers of high achievement

Tools

Workfront

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Develops and leads the marketing strategy in the Deposits product marketing team to deliver customer‑centric, multi‑channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Manages agency work for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for paid and owned/free channels (e.g. email, branch) etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Product marketing experience
• Data‑driven/performance marketing experience
• Experience in digital, direct mail., social, and email marketing channels
• Familiarity with AI tools for messaging
• Experience with Workfront a plus
• Strong collaboration skills
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Effective verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision‑making and problem‑solving skills
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short‑term and long‑term disability
• Pregnancy disability and parental leave
• 401(k) and employer‑funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. The E‑Verify program is an Internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E‑Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.