Marketing Generalist 3

U.S. Bank; Horsham (PA); Hybrid; USD 82,000 - 96,000; Full time

Benefits offered by this job

Healthcare

401(k) Plan

Paid vacation

Parental leave

Discounted banking services

Job summary

U.S. Bank is seeking a Marketing Generalist to create customer-facing marketing materials and internal resources for business credit card products and services targeting small to mid-size businesses.

The role supports credit and debit card marketing in the branch network and helps define strategies, goals, and budgets for marketing initiatives. Responsibilities include developing promotional materials, managing creative development with internal teams or external vendors, and ensuring regulatory

Qualifications

• Bachelor's degree or equivalent required.
• 4–6 years of related marketing experience.
• Strong written and verbal communication skills.

Responsibilities

• Develop customer-facing marketing materials and internal resources.
• Own creative development and project components with teams or vendors.
• Develop briefs and route for SME reviews and regulatory approvals.
• Collaborate with partners to deliver assets on time and within budget.
• Monitor results and apply insights to future initiatives.

Skills

Marketing strategy

Communication

Vendor management

Project management

Analytical thinking

Education

Bachelor’s degree or equivalent

Tools

Microsoft PowerPoint

Microsoft Office Suite

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking a Marketing Generalist to deliver both customer facing marketing materials and internal banker facing resources for business credit card products and services, specifically designed for an audience of small to mid-size businesses. This role supports credit and debit card marketing within the U.S. Bank branch network. Responsible for recommending and implementing marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments. Works with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, and cost planning. Manages the design and delivery of sales and marketing plans and presentations.

Works with and provides marketing support to areas responsible for selling the assigned product(s). Ensures appropriate staff is familiar with the credit and debit products and their applications. Assists in the development of promotional strategies to help meet marketing goals. This includes development of marketing, sales collateral, communications, and advertising.

Other components of the role include:

• Developing marketing and sales materials that support the customer information needs at various stages in the sales process, reinforcing U.S. Bank as the partner of choice.
• Has ownership of the creative development and project components with internal teams or external vendors associated with the key product and process initiatives.
• Develops creative/project brief and routes to Manager for review prior to submission. Reviews and routes materials to appropriate SMEs. Ensures final SME comments incorporated and then routes to all necessary regulatory and compliance reviews.
• Collaborating with internal and external partners to deliver final approved assets in appropriate formats on time and within budget.
• Monitoring evaluating and reporting results from initiatives and leveraging those findings to inform future and ongoing efforts.

Basic Qualifications

• Bachelor’s degree or equivalent work experience .
• 4-6 years of related experience in marketing with proven ability to deliver results

Preferred Skills/Experience

• Financial institution or credit card marketing experience.
• High degree of initiative and results orientation with a strong attention to detail.
• Proactive self-starter, who sets priorities, takes on new projects and drives deliverables.
• Demonstrated ability to present ideas via excellent clear written and verbal communication skills.
• Experience managing external vendors and establishing strong partnerships with internal teams.
• Strong proficiency in Microsoft Office Suite especially PowerPoint.
• Proven expert at both development and tactical implementation of marketing materials.
• Ability to work in fast-paced dynamic environment.
• Demonstrated ability to work on multiple projects simultaneously and accurately in order to meet varying deadlines.
• Comfortable working through shifts in program direction while still adhering to initial timelines.
• Strong attention to detail.
• Excellent verbal and written communication skills.

Location expectations

This role requires working from a U.S. Bank location three (3) or more days per week.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $81,515.00 - $95,900.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.