Marketing Specialist - WCIB & ICG

U.S. Bank; Minneapolis (MN); On-site; USD 92,820 - 120,120; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement plan

Paid vacation

Adoption assistance

Short-term and long-term disability

Paid holidays

Pregnancy disability and parental leave

Sick and Safe Leave accruals

Job summary

An established industry player is seeking a Marketing Specialist to enhance client engagement through innovative marketing strategies. This role involves executing local marketing plans, managing events, and collaborating with various teams to ensure a seamless client experience. The ideal candidate will have a strong background in marketing and communications, with exceptional organizational and analytical skills. Join a dynamic team that values creativity and initiative, and contribute to impactful projects that drive success in the Wealth and Corporate Banking sectors. Embrace the opportunity to thrive in a supportive environment that fosters professional growth.

Qualifications

• 6+ years of marketing experience with proven results.
• Strong understanding of marketing and communication principles.

Responsibilities

• Execute local marketing plans focusing on client events and sponsorships.
• Collaborate with segment managers for impactful client experiences.

Skills

Communication Skills

Problem-Solving Skills

Organizational Skills

Analytical Skills

Client Relationship Management

Event Management

Marketing Strategy

Flexibility

Education

Bachelor's degree

Equivalent work experience

Tools

Microsoft Office Suite

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Role

The Marketing Specialist role will support the Wealth, Corporate, Commercial & Institutional Banking (WCIB) and Institutional Client Group (ICG) business lines through management and execution of local marketing activities created to engage clients, prospects and centers of influence. The specialist will have a hands-on role in event management, local sponsorship fulfillment and uptake of event marketing tools and resources. The position demands interaction with colleagues on the WCIB marketing team, business line leadership and sales teams, and key partners across U.S. Bank to ensure a consistent and distinctive client experience. An understanding of the WCIB & ICG business, strong communication and problem-solving skills, accuracy and flexibility are also key components of this role.

Responsibilities
Execute local marketing plans with a strong focus on client events, local sponsorships and event marketing tools that support WCIB & ICG business goals:

• Collaborate closely with WCIB & ICG Segment Managers to define and execute creative strategies for impactful and engaging client experiences.
• Work in tandem with WCIB & ICG Segment Managers in the planning and execution of client events (e.g., invitation process, attendee management, event execution and metrics).
• Assist with development of marketing content related to local sponsorships and manage through U.S. Bank Compliance review process.
• Support national marketing initiatives and events, as needed.
• Support onboarding and offboarding of client facing employees with biographies and announcements, as needed.
• Advise and communicate directly with varying levels of region and market leadership and marketing colleagues daily.
• Participate in WCIB market/team meetings.

Basic Qualifications
- Bachelor's degree, or equivalent work experience.
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.

Preferred Skills/Experience

• Bachelor’s degree in marketing, communications or equivalent.
• Understanding of marketing and communication principles.
• Prior experience with wealth management and/or commercial and corporate business a plus.
• A minimum of 5 years prior experience in client related roles.
• Successful record of building community and corporate partnerships.
• High energy, “can-do” attitude personality and ability to thrive in a growth environment.
• Ability to work in a fast-paced environment and manage multiple projects concurrently under tight deadlines.
• Exceptional organizational and analytical skills.
• Exemplary oral and written communications skills.
• Calm and professional demeanor in high pressure situations.
• Ability to work autonomously and collaborate well with virtual work teams.
• Strong proficiency in Microsoft Office suite.

Schedule
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $92,820.00 - $109,200.00 - $120,120.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.