Senior Marketing Programs & Operations Lead

Datavant; Topeka (KS); On-site; USD 100,000 - 150,000; Full time

Job summary

Datavant is seeking an organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance Marketing team. You will serve as a project manager for the L&I team while handling digital communications, including HubSpot email deployments, and coordinate complex marketing initiatives across campaigns, events, and product launches.

You will report to the VP Marketing and collaborate with Marketing, Sales, Customer Success, Product Marketing, and external vendors.

Qualifications

• 3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
• Strong understanding of how B2B marketing campaigns, events, and cross‑functional initiatives are planned and executed.
• Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
• Hands‑on experience building and deploying email communications in HubSpot (or a comparable platform), including list segmentation, scheduling, and testing.
• High attention to detail with exceptional organizational and follow‑through skills.
• Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
• Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
• Comfortable operating in fast‑paced environments with evolving priorities.
• Self‑starter mentality with the ability to proactively solve problems and keep projects moving.
• Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
• Bachelor’s degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.

Responsibilities

• Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross‑functional programs.
• Build and manage project timelines, dependencies, milestones, task assignments, and status reporting to ensure initiatives stay aligned to deadlines and business goals.
• Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications.
• Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; ensure emails are accurate, on-brand, and delivered on time; support basic reporting on email performance.
• Help improve operational workflows and team organization across the marketing function; maintain project management systems and templates.
• Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
• Provide day‑to‑day operational support including reporting, documentation management, meeting prep, task tracking, and internal communications.
• Organize and maintain centralized project documentation and assets across tools like Asana, HubSpot, Airtable, and Google Drive.
• Help drive projects from intake through completion by tracking deliverables, risks, and stakeholder follow‑ups.
• Contribute to building scalable operational foundations for the marketing organization with improved visibility and accountability.

Skills

Project management

Marketing operations

Campaign operations

Event management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, Project Management, or equivalent

Tools

HubSpot

Asana

Airtable

Google Drive

Job description

Datavant is seeking an organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance Marketing team. You will serve as a project manager for the L&I team while handling digital communications, including HubSpot email deployments, and coordinate complex marketing initiatives across campaigns, events, and product launches.

You will report to the VP Marketing and collaborate with Marketing, Sales, Customer Success, Product Marketing, and external vendors.