Senior Marketing Programs Lead | HubSpot & Campaigns

Datavant; Montpelier (VT); On-site; USD 100,000 - 150,000; Full time

Job summary

Datavant seeks a highly organized Sr Marketing Program Manager to support the Legal & Insurance Marketing team. This role manages campaigns, events, product launches, and email programs, and coordinates across Marketing, Sales, Customer Success, and Product.

You will deploy HubSpot emails, track timelines, and maintain systems for efficiency. The role reports to the VP Marketing and requires strong project management, B2B SaaS exposure, and hands‑on marketing automation experience.

Qualifications

• 3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
• Strong understanding of how B2B marketing campaigns, events, and cross‑functional initiatives are planned and executed.
• Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
• Hands‑on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform).
• High attention to detail with exceptional organizational and follow‑through skills.
• Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
• Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
• Comfortable operating in fast‑paced environments with evolving priorities.

Responsibilities

• Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross‑functional programs.
• Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications.
• Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; ensure emails are accurate and on-brand.
• Help improve operational workflows and team organization across the marketing function; maintain project management systems and templates.
• Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
• Assist with day‑to‑day operational and administrative support for the marketing organization, including reporting and documentation management.
• Organize and maintain centralized project documentation and assets across Asana, HubSpot, Airtable, and Google Drive.
• Help drive projects from intake through completion by tracking deliverables and mitigating risks.
• Contribute to scalable operational foundations for the marketing organization across campaigns and events.

Skills

Project management

Marketing coordination

Marketing operations

Campaign operations

Event management

HubSpot experience

Education

Bachelor’s degree in Marketing or related

Tools

Asana

Airtable

Google Drive

HubSpot

Job description

Datavant seeks a highly organized Sr Marketing Program Manager to support the Legal & Insurance Marketing team. This role manages campaigns, events, product launches, and email programs, and coordinates across Marketing, Sales, Customer Success, and Product.

You will deploy HubSpot emails, track timelines, and maintain systems for efficiency. The role reports to the VP Marketing and requires strong project management, B2B SaaS exposure, and hands‑on marketing automation experience.