Senior Marketing Operations Architect — HubSpot & CRM

Power Digital; United States; Remote; USD 115,000 - 150,000; Part time

Job summary

Power Digital is seeking a Senior Marketing Operations Strategist to lead complex marketing automation initiatives for large B2B and B2C clients, with a focus on HubSpot and Salesforce. You will optimize CRM processes, build scalable workflows, and deliver reliable reporting.

You will mentor junior team members, create strategic automation roadmaps, and partner with sales, marketing, and analytics to drive revenue growth.

Qualifications

• 4+ years experience in marketing operations or related role.
• Expert in HubSpot and Pardot (MAPs).
• High proficiency in Salesforce with dashboards & reporting.
• Experience with various sales/marketing systems and integration know-how.
• Ability to troubleshoot marketing tech stack and automate processes.
• Excellent client-facing communication and strategy skills.

Responsibilities

• Set up and manage Marketing Automation Platform/CRM (HubSpot).
• Migrate and clean MAPs/CRMs and ensure smooth operation.
• Set up custom objects and behavioral events.
• Ensure integrations are accurate and add new native integrations.
• Strategize sales/marketing automation within MAP/CRM.
• Lead program strategy: ICP, segmentation, lifecycle automation, scoring.
• Build CRM dashboards for revenue teams and KPIs.
• Optimize lead qualification automation; create campaigns & SOPs.
• Troubleshoot systems and implement custom reports/dashboards.
• Provide high-level guidance to junior team members and mentor.
• Audit client systems and identify improvement opportunities.
• Document processes and train client/sales teams.

Skills

HubSpot

Pardot

Salesforce

Automation

CRM integrations

Data analysis

Client-facing

Project management

Tools

Insycle

SalesLoft

6Sense

ZoomInfo

Job description

Power Digital is seeking a Senior Marketing Operations Strategist to lead complex marketing automation initiatives for large B2B and B2C clients, with a focus on HubSpot and Salesforce. You will optimize CRM processes, build scalable workflows, and deliver reliable reporting.

You will mentor junior team members, create strategic automation roadmaps, and partner with sales, marketing, and analytics to drive revenue growth.