Senior Marketing Programs Lead, HubSpot & Ops

Datavant

Cheyenne (WY)

On-site

USD 100,000 - 150,000

Full time

14 days+

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Job summary

Datavant is seeking a highly organized Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team. The role acts as a project manager for the L&I Marketing team while handling HubSpot email deployments and cross-functional initiatives.

You will drive timelines, coordinate stakeholders, maintain systems, and help scale marketing operations across campaigns, events, product launches, and content programs in a fast-paced, healthcare-focused B2B environment.

Qualifications

3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
Strong understanding of how B2B marketing campaigns, events, and cross-functional initiatives are planned and executed.
Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
Hands-on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform), including list segmentation, scheduling, and testing.
High attention to detail with exceptional organizational and follow-through skills.
Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
Comfortable operating in fast-paced environments with evolving priorities.
Self-starter mentality with the ability to proactively solve problems and keep projects moving.
Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
Bachelor’s degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.

Responsibilities

Coordinate marketing campaigns, events, product launches, webinars, content initiatives, and cross-functional programs; manage timelines, milestones, and status reports.
Build, test, and deploy HubSpot email communications; manage calendars, segmentation, scheduling, and ensure brand consistency.
Improve operational workflows and maintain project management systems, templates, documentation, and standards.
Serve as operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
Provide day-to-day marketing operations support, including reporting, documentation, meeting prep, and task tracking.
Organize centralized project documentation across tools like Asana, Hubspot, Airtable, and Google Drive.
Drive projects from intake to completion with risk tracking and stakeholder follow-up.
Contribute to scalable operational foundations for the L&I marketing organization.