Senior Marketing Performance Analyst — Data-Driven ROI

Exemplar Luxury Group; New York (NY); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k) plan

Life insurance

Disability insurance

Additional voluntary benefits

Job summary

Saks Global in New York seeks a Senior Analyst, Integrated Marketing Performance to own the end-to-end measurement framework for seasonal campaigns, brand activations and events. You will define goals, track metrics in real time, and deliver ROI insights for leadership.

You will bridge data tracking and executive storytelling, turning complex data into clear scorecards and actionable recommendations that guide marketing strategy and investment decisions.

Qualifications

• 3–5+ years of experience in marketing analytics, digital analytics, or business intelligence, preferably supporting integrated marketing campaigns, brand partnerships, or experiential activations.
• Strong expertise in establishing measurement frameworks, customer segmentation, LTV tracking, and full-funnel marketing attribution.
• Proven track record of collaborating with diverse channel managers, translating technical data concepts into actionable insights
• Proficiency with data visualization tools (e.g., Tableau, Looker) and with web and marketing analytics platform suites (e.g., Google Analytics, Adobe Analytics, social media native insights).
• Advanced Excel/Google Sheets skills for data manipulation and modeling.

Responsibilities

• KPI & Measurement Frameworks: Partner with cross-functional brand marketing, creative & digital teams to establish project-specific KPIs and tailored scorecard goals prior to project launch.
• Real-Time Analytics & Tracking: Build and maintain dynamic tracking systems to monitor trend data and performance metrics across the entire project lifecycle (pre-launch benchmarks, active in-flight optimization, and post-campaign evaluation).
• Data Visualization & Scorecard Creation: Design, develop, and standardize comprehensive performance scorecards and dashboards that synthesize multi-channel data into a single source of truth.
• Performance Recaps & Strategic Insights: Lead the post-mortem process by analyzing campaign/project data, establishing ROI, and compiling comprehensive performance summaries to present key wins and optimization opportunities to leadership.

Skills

Marketing analytics

Analytical rigor

Cross-functional leadership

Executive storytelling

Data visualization

Tools

Tableau

Looker

Google Analytics

Adobe Analytics

Excel/Google Sheets

Job description

Saks Global in New York seeks a Senior Analyst, Integrated Marketing Performance to own the end-to-end measurement framework for seasonal campaigns, brand activations and events. You will define goals, track metrics in real time, and deliver ROI insights for leadership.

You will bridge data tracking and executive storytelling, turning complex data into clear scorecards and actionable recommendations that guide marketing strategy and investment decisions.