Senior Marketing Partner

St. Luke’s University Health Network; Bethlehem (Northampton County); On-site; USD 90,000 - 120,000; Full time

Job summary

St. Luke's University Health Network is seeking a Senior Marketing Partner to lead planning and evaluation of marketing campaigns under regional guidance.

You will coordinate marketing, communication and public relations initiatives across service lines and serve as a hospital spokesperson when designated by leadership. The role requires a Bachelor's Degree with 5–7 years in communications or marketing, plus a collaborative, deadline-driven mindset to support network goals and employee

Qualifications

• Bachelor's Degree required in journalism, marketing or communications concentration preferred.
• Minimum of five to seven years experience in communications, public affairs, marketing or related field.
• Collaborative work style with strong work ethic and ability to work under tight deadlines.
• Ability to interact with all levels of network management and general public.

Responsibilities

• Advise and assist management on communications, marketing and public relations.
• Collaborate with regional team on new services, physician engagements, facility openings and expansions.
• Lead media relations, events, advertising and internal communications as part of a multi-disciplinary team.
• Stay current on digital and strategic marketing trends and adjust strategies accordingly.
• Use analytics to evaluate campaigns and inform decision making.
• Develop strategies to foster employee engagement and commitment.

Skills

Marketing communications

Public affairs

Media relations

Analytics

Digital marketing

Education

Bachelor's Degree in Journalism/Marketing/Communications

Job description

St. Luke's is proud of the skills, experience and compassion of its employees. The employees of St. Luke's are our most valuable asset! Individually and together, our employees are dedicated to satisfying the mission of our organization which is an unwavering commitment to excellence as we care for the sick and injured; educate physicians, nurses and other health care providers; and improve access to care in the communities we serve, regardless of a patient's ability to pay for health care.

The Senior Marketing Partner is responsible for the planning and evaluation of marketing campaigns under strategic guidance from the Regional Director. This individual will work with all levels of management to coordinate marketing, communication and public relations initiatives. The Senior Marketing Partner will work closely with their entity and/or service line leadership team to support business needs and overall network goals. The Senior Marketing partner is a key member of the team responsible for the communications and marketing needs of various network service lines and programs and serves as a hospital spokesperson when so designated by the Vice President or Associate Vice President of Marketing.

Job Duties and Responsibilities

• In conjunction with the Regional Director, serve as a senior marketing partner to the entity and/or service line and to advise and assist management and others in leadership roles on matters of communications, marketing and public relations.


• Work with regional team on new services, physicians, facility openings and expansions.


• Key member of the multi-disciplinary team focused on a broad range of marketing and public relations issues; including media relations, special events, advertising and internal communications.


• Stay current on digital and strategic marketing trends and adjust strategies accordingly.


• Utilize analytics to evaluate campaigns.


• Develops strategies to foster employee engagement and commitment.


• Demonstrate financial responsibility and accountability through the effective and efficient use of resources in daily procedures, processes and practices.


• Other related duties as assigned.

Physical and Sensory Requirements

Requires sitting for up to 8 hours per day, 2 hours at a time. Standing for up to 4 hours per day, 3 hours at a time. Requires occasional fingering, handling, and twisting and turning while entering data into the computer. Occasionally requires lifting, carrying, pushing and pulling objects weighing up to 25 pounds. Occasionally requires reaching above shoulder level. Must have the ability to hear as it relates to normal conversation, seeing as it relates to general, peripheral and near vision, visual monotony.

Education

Bachelor's Degree required. Journalism, marketing or communications concentration preferred.

Training and Experience

• Minimum of five to seven years experience in communications, public affairs, marketing or related field.


• Demonstrated success in interacting with all level of network management and general public.


• A collaborative work style, innovative thinking, strong work ethic.


• Demonstrated ability to work under tight deadlines and flexibility to adjust to changing requirements of projects assigned.


• Demonstrated ability to maintain composure in stressful situations.

St. Luke's University Health Network is an Equal Opportunity Employer.

Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non‑profit network of more than 23,000 employees providing services at 16 campuses and 350+ outpatient sites. With annual net revenue in excess of $4 billion, the Network’s service area includes 11 counties in two states: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe, Schuylkill and Luzerne counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. St. Luke’s hospitals operate the largest network of trauma centers in Pennsylvania, with the Bethlehem Campus being home to St. Luke’s Children’s Hospital. SLUHN is the only Lehigh Valley‑based health care system to earn Medicare’s five‑star ratings (the highest) for quality, efficiency and patient satisfaction. It is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek World’s Best Hospital. The Network’s flagship University Hospital has earned the 100 Top Major Teaching Hospital designation from Premier 13 times total and eleven years in a row, including in 2023 when it was identified as THE #4 TEACHING HOSPITAL IN THE COUNTRY. In 2021, St. Luke’s was identified as one of the 15 Top Health Systems nationally. St. Luke’s is the ONLY health care institution in the Lehigh Valley to be named a Top Workplace regionally repeating the exclusive honor for the third year in a row. Also, for the third straight year, St. Luke’s has been a Top Workplaces in the Philadelphia Region by the Philadelphia Inquirer, ranking 9th in the large employer category for 2025 and the only health care system in PA to receive this award. In 2025, St. Luke’s was recognized as a national Top Workplaces by USA Today, three years in a row, including the 3rd best health care system in the nation in 2023 and 2024. Lastly, St. Luke’s was named a Top Workplace in New Jersey for the third year in a row.

Learn More Here.