Senior Marketing Ops: Analytics, Lead Scoring & AI QA

Openkrill; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role blends analytics and systems work, building reporting on funnel performance, lifecycle metrics, and campaign effectiveness while owning lead routing and scoring logic.

The candidate should have hands-on experience with Salesforce and Marketo data, and a desire to deepen system fluency in routing and scoring over time.

Qualifications

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role in B2B SaaS or technology.
• Hands-on experience with marketing analytics or reporting tools and core marketing KPIs.

Responsibilities

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics.
• Partner with BI and Data teams on dashboard development and operational analytics.
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems.
• Identify trends, gaps, and optimization opportunities through data analysis and present findings to the Director of Marketing Operations.
• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage.
• Own RingLead routing logic and lead/account matching across sales teams.
• Continuously improve speed-to-lead and inbound lead qualification frameworks.
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch mis-routed or unsynced records.
• Troubleshoot and resolve lead routing and scoring issues and elevate systemic issues to leadership.
• Manage the handoff process between Marketing and Sales, including sales alerts and follow-up flows.
• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA.
• Apply AI tools to speed up recurring reporting and QA tasks and suggest additional workflows to automate.

Skills

Marketing analytics

Data analysis

Lead routing

Sales handoff

Quality assurance

Cross-team collaboration

Tools

Salesforce

Marketo

GTM

RingLead

Groove

Qualified

6sense

Job description

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role blends analytics and systems work, building reporting on funnel performance, lifecycle metrics, and campaign effectiveness while owning lead routing and scoring logic.

The candidate should have hands-on experience with Salesforce and Marketo data, and a desire to deepen system fluency in routing and scoring over time.