Senior Marketing Operations & Analytics Lead

G2; United States; Remote; USD 95,000 - 120,000; Full time

Job summary

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics, lead routing and scoring systems. The role blends analytics with systems work, building reporting on funnel performance and lifecycle metrics while owning lead routing logic.

The position reports to the Director of Marketing Operations and requires hands-on experience with Salesforce and Marketo, plus a drive to deepen systems fluency and AI-assisted QA over time.

Qualifications

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company
• Prior hands-on experience with marketing analytics or reporting tools
• You have deep understand of core marketing KPIs and what drives them
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
• Experience with, or strong aptitude for, lead routing and scoring logic
• Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems
• Strong attention to detail and a QA mindset
• Demonstrated interest in or exposure to using AI tools to support analysis or QA work
• Strong communication and organizational skills and experience presenting to senior leadership teams

Responsibilities

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement metrics
• Partner with BI and Data teams on dashboard development and operational analytics
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and connected GTM systems
• Identify trends, gaps, and optimization opportunities through data analysis, and bring findings directly to the Director of Marketing Operations
• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage
• Own RingLead routing logic and lead/account matching across sales teams
• Continuously improve speed-to-lead and inbound lead qualification frameworks
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records
• Troubleshoot and resolve lead routing and scoring issues as they arise, and elevate systemic issues to the Director of Marketing Operations
• Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows
• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA, for example checking a batch of Marketo smartlist records against Salesforce to verify MQL date, source program, and contact status before pushing corrected records back
• Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating

Skills

Marketing analytics

Lead routing

Data analysis

Communication

QA mindset

Tools

Salesforce

Marketo

RingLead

Looker

Tableau

Job description

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics, lead routing and scoring systems. The role blends analytics with systems work, building reporting on funnel performance and lifecycle metrics while owning lead routing logic.

The position reports to the Director of Marketing Operations and requires hands-on experience with Salesforce and Marketo, plus a drive to deepen systems fluency and AI-assisted QA over time.