Senior Marketing Operations Specialist

Proto Labs; Maple Plain (MN); Hybrid; USD 85,000 - 129,000; Full time

Job summary

Join a leading company as a Senior Marketing Operations Specialist, where you'll enhance marketing campaigns and ensure data integrity. This hybrid role requires collaboration with various teams and a focus on optimizing marketing processes. You will utilize tools like Pardot and Salesforce, and your analytical skills will be crucial for success. Enjoy a competitive compensation package and benefits while contributing to a diverse and innovative team.

Benefits

Health Insurance

Flexible Spending Accounts

Health Savings Account

Dental and Vision

Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

PTO + Holiday Pay + Volunteer Hours

401k with company match

Employee Stock Purchase Program

Qualifications

• Minimum of 5 years in a marketing operations role, at least 2 years within a B2B environment.
• Strong proficiency in Pardot, Salesforce, and their ecosystems.

Responsibilities

• Lead marketing operational excellence by setting up, executing, and optimizing marketing campaigns.
• Collaborate with cross-functional marketing teams to coordinate and execute campaigns.

Skills

Analytical Skills

Communication

Project Management

Education

Bachelor’s degree

Tools

Pardot

Salesforce

Excel

Monday.com

Job description

Be yourself at Protolabs

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.

Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.

Join our team as a Sr. Marketing Operations Specialist!

This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday.

We are seeking a dynamic Senior Marketing Operations Specialist to enhance our marketing campaigns and ensure data integrity across our processes. In this role, your primary focus will be to lead the marketing operational excellence by setting up, executing, and optimizing marketing campaigns in our marketing automation platform. This pivotal role requires you to be the primary marketing contact for regional technology and automation matters, working cross-functionally to ensure data integrity and robust reporting. The ideal candidate will be proactive, detail-oriented, collaborative, and solution-driven, thriving in a fast-paced work environment.

What you'll do:

• Collaborate with cross-functional marketing teams to coordinate, execute and test campaigns across diverse channels.
• Oversee marketing tools, campaign data, automation processes, and system integration.
• Utilize Pardot as the core “marketing engine” to manage customer journeys, send emails, build workflows, nurture leads, and convert marketing data into valuable insights.
• Implement marketing campaign plans, including refining segmentation and targeting strategies.
• Maintain and enhance marketing data quality by collecting, cleansing, organizing customer lists, and advocating for high data standards.
• Develop insightful reports and dashboards to guide discussions with sales, service line and marketing teams about demand progression and key marketing projects.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to enhance effectiveness.
• Ensure a seamless handoff of leads to sales teams, troubleshoot technical issues, and maintain data accuracy within the marketing automation system.
• Collaborate with the internal marketing team on enhancement requests; partner with CRM and sales operations teams on system bugs and functionality improvements and communicate updates to stakeholders.
• Engage with global partners to assess and optimize our existing marketing tech stack, explore and experiment with new tools, and assist with execution as needed.
• Serve as channel owner for email marketing and proactively provide solutions for campaign effectiveness.
• Identify and implement opportunities to automate marketing processes.
• Perform other related duties as assigned

What it takes:

• Bachelor’s degree or equivalent
• Minimum of 5 years in a marketing operations role, at least 2 years within a B2B environment.
• Strong proficiency in Pardot, Salesforce, and their ecosystems.
• Familiarity with Monday.com.
• Experience with marketing automation and email software (Pardot required, other marketing automation platforms like HubSpot, Marketo, etc. a bonus).
• Advanced reporting skills and proficiency in Excel.
• Self-starter with a passion for learning new technologies and developing subject matter expertise.
• Eager to tackle new challenges and grow professionally.
• Ability to discern when to escalate problems to leadership and when to implement solutions independently.
• Strong analytical skills to interpret data and generate actionable insights.
• Able to work independently with outstanding communication and project management capabilities.
• Detail-oriented, self-reliant, and process-driven.
• Solid understanding of marketing and sales funnels to enhance team discussions, cross-department collaboration, and projects.

What's in it for you?

• We offer a competitive total compensation package
• In addition, we offer competitive benefits including but not limited to:
• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• You will receive PTO + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program with a 15% discount
• And More!

$85,700 - $128,500 a year

Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.

Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Proto Labs, Inc. is an Equal Opportunity Employer

Physical Demands:

While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.

Work Environment:

Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.