Marketing Operations Specialist

Ursus, Inc.; Pleasanton (CA); Remote; USD 100,000 - 125,000; Full time

Job summary

A leading fintech organization is seeking a Marketing Operations Specialist for a 6-month remote contract. The role involves supporting the Automation Platform team, strategizing for global stakeholders, and ensuring effective lead generation tracking. Ideal candidates have strong analytical skills and experience with Marketo and Salesforce.

Qualifications

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or equivalent platform and Salesforce.

Responsibilities

• Support Automation Platform team with governance and processes.
• Strategize and execute operational efforts for global stakeholders.
• Ensure lead gen efforts are measured and tracked.

Skills

Marketing Experience

Analytical Skills

Tools

Marketo

Salesforce

Job description

JOB TITLE : Marketing Operations Specialist

LOCATION : 100% remote

DURATION : 6 month contract

PAY RANGE : $45 - $48 / hr

TOP 3 SKILLS :

• 2+ years of marketing experience in a Marketing Operations role (ideally tech industry background)
• Experience with Marketo or equivalent platform and Salesforce.
• Strong analytical skills to develop a targeted approach and drive actionable insights.

Company :

Our client, a cutting-edge fintech organization using blockchain technology to democratize the global economy is currently recruiting for a Marketing Operations Specialist to bring onto the team.

Duties :

• Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
• Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
• Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
• Develop and expand upon workflow processes to ensure timely campaign execution.
• Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
• Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
• Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
• Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
• Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

Skills :

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or equivalent platform and Salesforce.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders.
• Strong analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, and CCPA compliance.
• An eager and willing attitude.

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Marketing Specialist • Pleasanton, CA, US