Senior Marketing Operations Manager

Guarantors Technology Service Inc; New York (NY); On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Health savings account with employer‑c

Flexible spending accounts (healthcare

401(k)

Generous PTO and paid holidays

Paid parental leave

Company sponsored short and long term

Job summary

TheGuarantors is seeking a Senior Marketing Operations Manager who is hands‑on and fluent in HubSpot. You’ll manage email and automation programs, focusing on template architecture, targeted deliveries, and testing.

You will work in a mature HubSpot environment using custom objects and advanced workflow logic to deliver personalized lifecycle communications at scale. You’ll partner with stakeholders to translate business requirements into reliable email systems.

Qualifications

• 5+ years in email/marketing ops, building and analyzing emails in HubSpot.
• Proficient in HTML/CSS; able to code emails from scratch.
• Strong HubL knowledge with conditionals and loops.
• Experience with HubSpot custom objects and association labels.
• Experience building complex workflows with layered branching logic.

Responsibilities

• Collaborate with teams to support email goals and enable self‑serve access.
• Segment audiences using the HubSpot data model and target emails.
• Create, edit, and maintain HubSpot email templates and modules that are reusable and on-brand.
• Write and maintain HubL to customize templates and modules with dynamic content.
• Migrate legacy emails to updated templates and modules.
• Debug rendering, tokenization, and data issues across email clients.
• Document templates and patterns for reuse by others.
• Architect scalable lifecycle systems aligned with data model and tools.
• Define KPIs, build scalable reporting, and drive data‑backed experiments to improve engagement.

Skills

HubSpot

HTML/CSS

HubL

Custom objects

Workflows

Data-driven

Project management

Stakeholder engagement

Tools

HubSpot

Job description

TheGuarantors is a cutting edge fintech company setting the standard in rent coverage with unrivaled insurance products. With a deep understanding of owner, operator, and renter needs, we believe renters deserve better access to the home of their dreams and operators deserve greater protection and growth opportunities. That’s why we’re leveraging our expertise in real estate and using AI-based technology to help operators qualify renters faster while mitigating the risk of rental income loss. With $5B+ in rent and deposits guaranteed, we work with 9 of the country’s top 10 operators and have been named one of Inc. 5000’s fastest-growing companies, one of Forbes’ Best Startup Employers, and one of Deloitte’s Technology Fast 500.

The role:

We’re looking for a Senior Marketing Operations Manager who is hands‑on and technically fluent in HubSpot. This role plays a critical part in executing and scaling our email and automation program, with a focus on template architecture, targeted deliveries, and testing.

You will work within a mature HubSpot environment that relies on custom objects, custom association labels, and advanced workflow logic to deliver highly personalized, context‑aware lifecycle communication at scale. This role partners closely with cross‑functional stakeholders to translate complex business requirements into reliable, maintainable email systems.

What You’ll Do:

• Collaborate with teams to support their email goals through direct contributions and enabling them to self‑serve
• Leverage a complex HubSpot data model to segment audiences and target emails
• Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on‑brand
• Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content
• Migrate legacy emails into updated templates and modules
• Debug rendering, tokenization, and data issues across email clients
• Document templates, modules, and patterns so they can be reused confidently by others
• Architect lifecycle systems that scale as the data model, tooling, and business needs evolve
• Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data‑backed experimentation to improve engagement, deliverability, and downstream business impact

What We’re Looking For:

• 5+ years of experience in a similar role building, targeting, sending, and analyzing emails in HubSpot
• Proficient in HTML/CSS and can code email templates from scratch
• Strong working knowledge of HubL, including conditionals and dynamic logic
• Experience working with custom objects and association labels in HubSpot
• Proven ability to build and maintain complex workflows with layered branching logic
• Technical, data‑driven approach to email marketing
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously and prioritize accordingly to meet deadlines amid ambiguity
• Ability to work up, down, and across all levels at the organization, i.e., Analysts to C‑Suite
• A roll‑up your sleeves mentality with excitement to research and learn what you don’t know
• Opportunities to make an impact within a fast growing company
• Health savings account with employer contribution
• Flexible spending accounts (healthcare, dependent care, commuter)
• 401(k)
• Generous PTO and paid holidays
• Paid parental leave
• Company sponsored short and long term disability

The base salary range is between $130,000-$165,000 annually.

Base salary does not include other forms of compensation or benefits. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data and may vary from the range above.

TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all.