Senior Marketing Operations Manager

Field Nation; Minnesota; On-site; USD 125,000 - 140,000; Full time

Benefits offered by this job

Unlimited paid time off

Annual vacation bonus

Growth and development plans

Work-life balance

Community involvement opportunities

Medical, dental, vision, 401K

Job summary

Field Nation is seeking a Marketing Operations leader to own and optimize the marketing technology ecosystem and data architecture that powers a two-sided service marketplace.

You will partner with RevOps and Marketing to align platform strategy, governance, and program delivery, including HubSpot, Salesforce, 6sense, and AI tools, while coaching teams on best practices and data-driven decision making.

Qualifications

• 8+ years of Marketing Operations experience in a B2B SaaS or services org.
• Hands-on ABX/intent platform expertise with leading tools.
• Strong HubSpot/MAP and Salesforce experience including data management and integrations.
• AI and automation experience with hands-on implementation.
• Proficient in SQL or advanced reporting tools.

Responsibilities

• Own and architect the marketing technology ecosystem, including platform integration with Salesforce.
• Build and maintain dashboards, reports, and analytics infrastructure for leadership.
• Drive data-driven decision-making and surface issues early.
• Partner with RevOps on lead handoff, governance, and shared metrics.
• Coach marketing teams on platform best practices and processes.

Skills

Marketing Operations

ABX/intent platforms

HubSpot/MAP

Salesforce

AI & automation

SQL / Reporting

Analytical thinking

Strategic problem-solving

Communication & collaboration

Education

Bachelor's in Marketing / IS / Analytics

Tools

HubSpot

Salesforce

6sense

Demandbase

Terminus

Job description

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.

As Field Nation modernizes its demand engine for ABM and AI, the person in this seat owns the marketing platforms and technology that the rest of the team operates on and the data and analysis that tells leadership whether the model is working. This role is a key strategic partner to Marketing and RevOps, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes. This is a driver role, not an operator role. We need someone who walks in on Monday with three things already underway, who finds the red before anyone else does, and who can pull a clear answer out of a messy data set without being asked twice.

What you'll get to do:

Drive the marketing technology ecosystem forward

• Own and architect the marketing technology ecosystem, including HubSpot, 6sense, ChiliPiper, and AI platforms.

• Lead the tech roadmap. Bring proposals and recommendations forward proactively - identify where the stack is weak, where capability gaps will limit growth, and where to invest next.

• Co-own the marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.

• Co-own the marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.

Drive data-backed decisions

• Build and maintain the dashboards, reports, and analytics infrastructure the team runs on. Anticipate what leadership needs and have it ready.

• Surface issues early: data anomalies, performance regressions, system risks, conversion drops, attribution breaks. Recommend proposed solutions.

• Run independent analyses to inform major decisions: campaign performance reviews, ABX play ROI, inbound quality vs. baseline, segment-level conversion patterns. Be the analytical conscience of the team.

Own the marketing data architecture

• Marketing database management, audience segmentation, list governance, data hygiene, enrichment strategy.

• Partner with RevOps team on marketing-to-sales handoff processes, lead management, and shared funnel metrics.

• Compliance with GDPR, CAN-SPAM, and other regulations; opt-in strategy and data privacy controls.

Strategic partnership

• Strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance.

• Peer partner to the marketing managers on platform-dependent program design and shared system surface area.

• Strategic partner to RevOps leadership on shared Salesforce governance, data hygiene, and cross-functional processes. Meet regularly with RevOps leadership to align priorities, drive business outcomes, and optimize the revenue engine.

Enable the team

• Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline.

• Establish governance frameworks that scale with the org.

• Lead documentation, training, and adherence to platform standards.

You might be a good fit if you have:

• 8+ years of Marketing Operations experience, including 3+ years at a senior IC or manager level in a B2B SaaS or services organization.
• Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs.
• Strong HubSpot/MAP and Salesforce experience, including platform architecture, reporting, data management, and integration partnership with RevOps.
• AI and automation experience, with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus.
• Strong analytical skills, with the ability to independently pull and analyze data, identify insights, and make data-backed recommendations. SQL or strong reporting tool proficiency required.
• Proactive, strategic problem-solver who identifies issues and opportunities early, works independently, thinks ahead, and brings solutions - not just problems.
• Strong communicator and collaborator who can translate technical concepts into clear recommendations, document processes, and enable others.

Preferred Experience

• Platform consolidation, MAP migration, or marketing technology stack rationalization.
• Coaching or management experience.
• Experience in a two-sided marketplace, services marketplace, or field-service business.
• AI/automation implementation in Marketing Operations.
• Bachelor's degree in Marketing, Information Systems, Analytics, or related field.

Why we think you'll love it here:

• Unlimited paid time off
• Annual vacation bonus - yes, we'll pay you a bonus to take paid time off!
• Individualized growth + development plans
• Strong values around work/life balance
• Community involvement opportunities
• Competitive benefits: medical, dental, vision, paid parental leave + 401K
• Exposure to cutting-edge technologies to solve meaningful problems

$125,000 - $140,000 a year

At Field Nation, we share the value of transparency and enable this during our recruiting process. We believe it's important to share the compensation range to best understand the full opportunity of a role! We select our initial range based on reliable compensation survey data. Other factors we consider in setting the specific pay for an individual will generally include, among other things, experience, specialized skills, work location, and internal equity to provide competitive offers. Additionally, every role is eligible for variable pay dependent on the position. As an agile and growing organization, the business needs may change. This may result in us hiring someone with less or more experience than the job description states. If that does happen, we will communicate the updated salary range and the new role to you as a candidate. The range stated below is a starting point of the compensation conversation, we'd like to hear what your compensation expectations are too!

Base Salary Range | Minnesota or other Zone 3 | $125,000 - 140,000

At Field Nation, we believe work is about more than checking the right boxes. If you don't meet 100% of the requirements for this role, but still feel you'd be a good fit, we want to hear from you! We review all applications and may even have another open position where you are the perfect fit.

A Note on AI:

AI isn't an add-on at Field Nation - it's embedded in how we operate. We use AI-powered solutions to work smarter, move faster, and stay ahead - and we expect our team to do the same. If you're someone who leans in, stays curious, and looks for a better way, you'll fit right in.

While we utilize AI in our recruiting process to help surface candidates, every resume and application is reviewed by an actual human. You won't get lost in an algorithm here.

Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.