Senior Marketing Operations & Analytics Manager

horizon3ai; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Horizon3 is seeking a Senior Marketing Analytics Manager to own marketing performance measurement. You will build reporting, attribution, and planning models that show which programs create pipeline and revenue, and present findings to leadership.

This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands-on and requires building reports and dashboards for leadership consumption.

Qualifications

• 5+ years in marketing analytics or revenue analytics in B2B SaaS or tech.
• Advanced Salesforce reporting: cross-object reports, dashboards, campaigns.
• Hands-on with marketing attribution models and explaining their limits.
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.

Responsibilities

• Own marketing attribution reporting and ROI by channel, program, and segment.
• Build dashboards for weekly, monthly, quarterly reviews and leadership narratives.
• Partner with demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
• Mentor Marketing Operations Analysts and promote data quality standards.
• Define data capture conventions, UTM standards, and ensure clean inputs for reports.

Skills

Marketing analytics

Salesforce reporting

BI tools

Spreadsheet modeling

Executive communication

Tools

Tableau

Power BI

SQL

Python

Job description

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox" security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

What You'll Do

We're looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3. You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on.

This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands‑on. You will build the reports and dashboards, run the analysis, and present the findings yourself.

Measurement & Attribution

Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.

Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.

Build cost‑per‑opportunity (CPO), cost‑per‑lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.

Reporting & Dashboards

Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.

Produce executive‑ready and board‑ready performance narratives with marketing leadership.

Build self‑serve reporting so teams can answer their own routine questions.

Be an expert‑level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.

Analysis & Insights

Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change.

Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting.

Design tests with campaign owners and read the results honestly, including when a program did not work.

Run deep‑dive analyses on the questions leadership needs answered.

Data Quality & Foundations

Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs.

Audit marketing data regularly, flag anomalies, and drive fixes to the source.

Use AI tools to speed up analysis and reporting

Cross‑Functional Collaboration

Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.

Mentor Marketing Operations Analysts. This role has no direct reports.

What You'll Bring

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
• Advanced Salesforce reporting skills: cross‑object reports, dashboards, formula fields, and campaign influence.
• Hands‑on experience building and maintaining marketing attribution models and explaining their limits.
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
• Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
• Financial fluency: comfortable with CPO, ROI, and budget‑to‑pipeline planning.
• Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
• High standards for accuracy. You check your own numbers before anyone else has to.

What Sets You Apart?

• Experience with RevSure
• Working SQL or Python
• Experience with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
• Experience in cybersecurity, highly technical B2B markets, or enterprise go‑to‑market motions.

What Success Looks

• Marketing leadership has one place to go for daily insights on how the marketing organization is performing
• Marketing, Sales, and Finance trust and use the same pipeline numbers.
• Budget owners can se