Senior Marketing Analytics & Operations Leader (Remote)

Horizon3; United States; Hybrid; USD 145.000 - 185.000; Vollzeit

Benefits dieser Stelle

Inclusive team

Growth opportunities

Innovative culture

Hybrid & remote work

Competitive compensation

Zusammenfassung

Horizon3 is seeking a Senior Marketing Analytics Manager to own marketing performance measurement, build reporting, attribution, and planning models that reveal which programs drive pipeline and revenue.

This hands-on role sits within Marketing Operations and collaborates across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance to deliver dashboards, executive narratives, and self-serve reporting using RevSure and Tableau.

Qualifikationen

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
• Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence.
• Hands-on experience building and maintaining marketing attribution models and explaining their limits.
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
• Advanced spreadsheet modelling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
• Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning.
• Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
• High standards for accuracy. You check your own numbers before anyone else has to.

Aufgaben

• Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.
• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM, field program performance.
• Produce executive-ready and board-ready performance narratives with marketing leadership.
• Build self-serve reporting so teams can answer their own routine questions.
• Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.
• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change.
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting.
• Design tests with campaign owners and read the results honestly, including when a program did not work.
• Run deep-dive analyses on the questions leadership needs answered.
• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs.
• Audit marketing data regularly, flag anomalies, and drive fixes to the source.
• Use AI tools to speed up analysis and reporting.
• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
• Mentor Marketing Operations Analysts. This role has no direct reports.

Kenntnisse

Marketing analytics

Revenue analytics

Marketing operations

Salesforce reporting

Marketing attribution

B2B SaaS expertise

Tableau

Power BI

SQL

Python

Campaign ROI

Tools

Tableau

Power BI

Jobbeschreibung

Horizon3 is seeking a Senior Marketing Analytics Manager to own marketing performance measurement, build reporting, attribution, and planning models that reveal which programs drive pipeline and revenue.

This hands-on role sits within Marketing Operations and collaborates across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance to deliver dashboards, executive narratives, and self-serve reporting using RevSure and Tableau.